Waxing UnLyrical

DECEMBER 7, 2011

Social media. For me, it happened to be social media, but it could have been something else. And how did social media help? He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment.

B2B 242

B2B Social Media Applications Hosting 242

Waxing UnLyrical

MARCH 21, 2013

And neither is Davina Brewer , nor Laura Scholz , nor a whole host of other business owners (just do an Internet search for the phrase and you’ll see what I mean). We host, and participate in, Twitter chats. Participate in #measurePR , the Twitter chat I host every other week. We’re not mean people.

Consultant 256

Consultant Hosting Flickr Questions 256

Waxing UnLyrical

MARCH 19, 2013

As you’ll see in the full case study ( click for PDF ), ArtsWave rebranded the organization from top to bottom as a result of their work with Topos, with a re-defined mission statement, giving priorities, and host of engagement activities that touch each community within Cincinnati.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Guest Post by Jen Zingsheim. Hello folks!

Klout 225

Klout Analysis Influencer Conversation 225

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Communities 195

Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

APRIL 12, 2018

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. Influencer relations, yes. Content marketing, yes. I don’t blame him.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

AUGUST 31, 2011

The kind of event all the cool people, the social media rockstars, the tech geniuses were going to. All kidding aside, it did seem people had a great time meeting each other again (or for the first time) and that genuine camaraderie came out of what is now one of the biggest conferences on the social media calendar.

Proposal 241

Proposal Conference Eventful Flickr 241

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

APRIL 29, 2013

” The good old press release for example; it’s still around, but now we have social media releases. Still around, but nowadays, more often than not, those newsrooms are hosted on our own sites, perhaps even as blogs. On the PR front, of course there is so much that has been “rewired.” The newsroom?

Press Release 206

Press Release Research Consultant Flickr 206

Waxing UnLyrical

FEBRUARY 23, 2011

Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. Fast Horse is hosting a face-to-face event, from 5-7 pm. What is HAPPO? Oh, how quickly one forgets!

Eventful 254

Eventful Hashtag Meeting Hosting 254

Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Case Study: Denny’s flips its audience with a sassy social media strategy. Bonus – there’s a pic of a dog named Lola!

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. RSVP in the Social PR Posse group (if you’re not already part of the group, just request to join and I’ll approve you).

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time!

Meeting 100

Meeting Marketing Startup Communities 100

Waxing UnLyrical

MARCH 2, 2016

“Doing something rather than doing nothing is therapeutic.” ~ Dr. Jane Karwoski ( @socialnetshow2 ), Experimental Psychologist & Host of the Social Network Show. New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

“Doing something rather than doing nothing is therapeutic.” ~ Dr. Jane Karwoski ( @socialnetshow2 ), Experimental Psychologist & Host of the Social Network Show. New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing.

Consultant 0

Consultant Social Networking Hosting Energy 0

Waxing UnLyrical

APRIL 25, 2012

With just a few simple steps, the word could have reached a whole host of people sitting in different parts of the world. Do you think more companies should be following IMC principles as they approach social media outreach, or not? I believe the Bull managed to lure a lot of people in.

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

MARCH 5, 2014

But writers- and social media practitioners, speakers, and other professional communicators- can often get the point across as well as or better than others. Here are four ways content writers can change the world (some of which are employed by writers every day). Leverage content for causes. Explaining causes to people is never easy.

Content 262

Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

MARCH 23, 2011

A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts. Social media practitioners are hybrids. Image: Denis Collette. !!!

Flickr 168

Flickr Film Energy Conference 168

Waxing UnLyrical

NOVEMBER 4, 2015

And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. Pretty pictures.

Committee 100

Committee Film Mobile Flickr 100

Waxing UnLyrical

NOVEMBER 2, 2011

Hosting a website can be done for as little as $5/month*. WordPress can be downloaded for free at wordpress.org, and many hosts will install it for you for free. Be careful, in hosting, you usually get what you pay for. Spending a little more on a quality host will go a long way when something goes wrong.

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

JUNE 13, 2016

The future of digital and social media in government comms. If you’ve never hosted a Twitter chat before, you’ll learn a lot, as I’ll explain just how to do this. If you’ll be at #AMECSummit, please join us for a LIVE rendition of the #measurePR Twitter chat from the Summit venue !

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

OCTOBER 7, 2011

And don’t miss the next #measurePR chat on Tuesday, October 11, 12-1 pm ET (yes, this coming week) when Jen will return to guest-host the chat with special guest Don Bartholomew of Fleishman-Hillard. You can download this transcript of Jen talking to Jonny Bentwood on #measurePR , if you like. Image: Beth Kanter via Flickr, CC 2.0.

Influencer 163

Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

NOVEMBER 2, 2016

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. based social media company : “My work is split between growing the company and working with the team on all areas of product, engineering and customer happiness.”. Highlight how you got started. Say how you do it.

LinkedIn 100

LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Writing a post about your business or service. Asking you to post on their website(s).

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

MAY 18, 2015

Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. How to Become a Leader in Your Industry Using Social Media.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

MAY 2, 2014

There is an entire #teamsuzy brigade on Facebook (that’s where I tend to spend the little “social media” time I have these days) that has been rooting for her, and continues to cheer her on… and many of you are a part of it. at Counselors Academy , and then teaching a workshop at Harvard Medical School (I kid you not. Totally cool).

Communities 262

Communities Community building Insurance Consultant 262

Waxing UnLyrical

OCTOBER 9, 2015

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). On the progress of measurement standards worldwide: A5: We’ve made huge strides in #measurePR standards for news media. Next frontiers: social media, internal comms. AmecOrg (@AmecOrg) October 6, 2015.

Metrics 100

Metrics Consultant System ROI 100

Waxing UnLyrical

JANUARY 24, 2011

Fortunately, several hosted platforms can do the heavy lifting for non-programmers and help you create spiffy mobilized websites on the cheap. Mobify is hosted, but still gives site creators flexibility over mobile style-sheets to create unique designs and layouts. You do need a basic design and CSS background to configure your site.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 14, 2011

It’s my fourth in a row, and thanks to the magic of social media, every time I’ve been back, I get to meet friends from all over the country – nay, world – whom I’d probably never get to see otherwise. I am, however, headed to Orlando, Fla., tomorrow, for PRSA’s 2011 International Conference.

Conference 172

Conference Case Study Flickr Meeting 172

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever.

Consultant 100

Consultant Hotels Conference Sports 100

Waxing UnLyrical

AUGUST 15, 2016

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. I oversee all ABX marketing, public relations, social media and sales. Why do you care about Social PR?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

NOVEMBER 16, 2011

We’d have missed out on the opportunity to start helping students ask the right questions when it comes to measuring PR and social media… and if not ask them, then at least listen to professionals talk about it. But do save the date for the next chat on December 6, 12-1 pm ET, when Jennifer Zingsheim will be hosting.

Communities 180

Communities Flickr Conversation Hosting 180

Waxing UnLyrical

AUGUST 24, 2011

Marshall calls this the social enablement audit, showing you how much of your data is ultraviolet. Starting out, what metrics are most important for a social media campaign? Jennifer Zingsheim will be guest-hosting, and Jonny Bentwood of Edelman, who created TweetLevel , will be the special guest. So it should be good!

Metrics 163

Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

OCTOBER 28, 2010

This is a topic that is near and dear to my heart, though. Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Class 226

Class Blogosphere Blogger Creative Commons 226