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5 ways social media listening increases customer advocacy

Sprout Social

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

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This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. but this time—ken’s hosting.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Host brainstorming sessions where people can share their ideas and hypotheses to prove. Repeat and measure over time This is not a one-and-done exercise.

Data 142
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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Greg Gutfield, host of Fox’s Red Eye program, called Carrey a ‘dirty stinking coward’ and said the video made him want to go out and buy a gun. However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score.

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Establishing and protecting your brand’s reputation online

Sprout Social

Like many hospitality brands, Airbnb has seen their fair share of negative reviews from renters and hosts. In May 2022, they launched a new “AirCover ” protection plan for guests and hosts, promising quick reimbursement for hosts and up to $1 million in damage protection to address concerns about protecting personal property. ?️