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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138
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Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. Web Hosting : $14. Hostgator is definitely not the cheapest web host, but they are reliable and have good support. Hosting : $100.08.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Studies show that 67% of constituents want governments to make it easier to interact with digital services. Think Mobile First. About 83% of social media usage is on mobile, so use vertically oriented images and videos, include subtitles on videos, and share simple graphics. Facebook can be a helpful resource in that mission.

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themarketingblog@wordpress on Mobile

The Marketing Blog

16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. it looks as if it is a rip-off from hotornot.

Mobile 100
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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Surely hosting this American icon over such a venerable holiday is an honor.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.