Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. Discover whether hosting is your smartest choice for enterprise messaging. src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire White Paper. Marketing chatbot examples. Chatbots are quickly becoming popular as a marketing tool.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

SEPTEMBER 9, 2016

This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. The benefits your brand can expect from a co-marketing partnership include: different perspective from an industry-adjacent brand, a new and qualified audience and a shared content creation budget and workload. There Are Clear Benefits.

Strategy 40

Strategy Marketing Hubspot Cost 40

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Study Statistics Aggregator 162

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Authentication 138

Authentication Nielsen How To Case Study 138

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. From Cision , a free content marketing kit to help you get the most of your brand storytelling. Jay is the founder of [link] and host of the Social Pros podcast.

Brands 136

Brands How To Social Media RSS 136

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Activities 143

Activities Social Media Mobile Geotagging 143

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Convince & Convert

MAY 12, 2016

The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Some webinar hosting platforms have this capability built in. Alternatively, you can have this sent out using your marketing automation platform.

Tips 60

Tips Survey Hosting Metrics 60

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Responsible party for setting it up right?

ROI 140

ROI Social Media Social CRM Survey 140

Buzz Marketing for Technology

JUNE 27, 2008

Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Jeff Jarvis.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

ProBlogger

FEBRUARY 15, 2012

Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. hosting your own online TV show. an ebook about how changes in financial legislation will affect home owners.

eBook 43

eBook Blogger Training Industry 43

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

MARCH 1, 2017

Are you hoping to generate ad revenue or are you focusing on affiliate marketing? You’ve been told over and over just how important it is to collect email leads for future marketing and sales pushes. Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

Laurel Papworth

MAY 8, 2010

And yes I’ve seen social media site hosts send out “blame&# emails “You guys didn’t help promote us enough so we are now shutting down&#. Or host a Question and Answer event with a notable person. They aren’t even providing aspirational lifestyles (marketing speak). An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Conference 196

Conference Social Media SEO Marketing 196

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. In regards to social media marketing, you know your stuff. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Events and webinars.

Social Media 150

Social Media How To Discount Campaign 150

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? I’d network on IRC and ICQ, email my questions to them and put them up on a very ugly Geocities-hosted website. To be honest, this is where a lot of agency and marketing types finish. Perception.

Blogger 42

Blogger Brands Survey Cost 42

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Don’t speak only in marketing-y consultant-ese. For the most part, everyone involved in Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Convince & Convert

MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. But then, it all changed.

Social Media 120

Social Media Strategy Consultant RSS 120

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Read this White Paper » More Partners » Resource Alerts.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Your Escape From 9 to 5

JULY 8, 2022

So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world. This is also sometimes called “affiliate” marketing. YouTube videos, white papers, podcasts?

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Social Pros Transcript For Your Reading Enjoyment.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

JULY 7, 2014

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. ” 10 Expert Guides to Corporate Marketing on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JUNE 29, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jay and I wrote like email marketing guys, long suffering email marketing guys. Eric and Jim’s Thoughts of the Week.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104