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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment.

Retail 104
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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? From January to mid-May, the conversation around retail generated over 6.1 Not everyone is ready to reopen.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195
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Surprise and delight: What it is and brands who get it right

Sprout Social

Hosting a surprise birthday party is on my bucket list. Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight marketing in practice can take various forms. Host an event. What is surprise and delight? Digital surprise.

Brands 98
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Social commerce: How it works and why you should care in 2021

Sprout Social

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Shops are free to set up and are hosted within your Facebook business profile. If not, product information can be uploaded via a spreadsheet.

Retail 139
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Top 10 Social Listening Tools

Oktopost

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116