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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 319
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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 127
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Facebook influencer marketing fundamentals: What you need to know

Sprout Social

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. Also, research shows US adults are more likely to make a purchase directly on Facebook than on any other social media platform. What is Facebook influencer marketing?

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Milena Farber on Transitioning into a New Role as a Social Media Manager

Oktopost

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Episode Summary.

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8 Demand Generation Tactics to Implement in 2024

Oktopost

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

B2B 105
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Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you hire a millennial to run your social and be successful? She is known for guiding B2B marketers to speak the same language as the rest of their organization, earning them a seat at the strategy table.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. As the leading platform for B2B marketing, it’s also an excellent place to source leads.