Waxing UnLyrical

FEBRUARY 25, 2015

Hosting duties were shared by guest hosts Deanna Boss and me. Also, Industry appetite has kept pace:) #measurepr. Individually learn from failure, but Industry responds 2 WIN #measurepr. The industry as a whole responds best to visible, public, results. Johna Burke of BurrellesLuce, and Shonali.

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Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

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Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Guest Post by Jen Zingsheim. Hello folks! I hope I managed to keep the chat at or near its normally very high standards! This evolution of Klout allows users to ask questions of experts.

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Waxing UnLyrical

AUGUST 28, 2013

If you are out to sell to your audience, don’t lecture them on industry trends. At Cision, we’ve been hosting a Behind the Story panel series. If you’re out to educate an audience, don’t sell to them. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. Pick a Theme.

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Waxing UnLyrical

AUGUST 3, 2016

Thanks again to Aly Saxe and Heather Whaling for being such great guests, and a special thank you to Shonali for letting me guest-host! We’re also super stoked to have Jen Zingsheim-Phillips as our guest host, a long time #measurePR supporter and a true measurement guru in her own right. August #measurePR Announcement.

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Waxing UnLyrical

MAY 18, 2015

Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other.

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Waxing UnLyrical

NOVEMBER 30, 2015

A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. One of ’em was even doing a Storify of the chat as we co-hosted it – LIVE! These kids don’t mess around.

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Waxing UnLyrical

JUNE 13, 2016

If you’ve never hosted a Twitter chat before, you’ll learn a lot, as I’ll explain just how to do this. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

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Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. Why did you first get involved in the food truck industry? It’s very rare; and that’s why I got started in the food truck industry. Umm, how cool is that?! Image: Courtesy of Jamie R.

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Waxing UnLyrical

JUNE 24, 2016

And really… I was invited to host a digital event from one of the best conferences of our industry… in London. Q4: One of the biggest mistakes I see in our industry is PR pros thinking that measurement is one-size-fits-all. Someone pinch me! Speaking of, here’s some of what we talked about.

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Waxing UnLyrical

OCTOBER 7, 2011

And don’t miss the next #measurePR chat on Tuesday, October 11, 12-1 pm ET (yes, this coming week) when Jen will return to guest-host the chat with special guest Don Bartholomew of Fleishman-Hillard. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Image: Beth Kanter via Flickr, CC 2.0.

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Waxing UnLyrical

NOVEMBER 2, 2016

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Beware of industry jargon and buzzwords that are confusing or vague. Highlight how you got started. It’s no surprise that we are wired to remember stories much more than data, facts and figures. Say what you actually do.

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Waxing UnLyrical

NOVEMBER 29, 2011

This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium. Very few of the groups representing tech industries were using them. Image: Optiscanapp via Flickr, CC 2.0. Here is what we found out: 1.

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Waxing UnLyrical

APRIL 30, 2011

Also, I haven’t yet read Built to Sell , but Rieva Lesonsky has (by way of disclosure, please note that that review of the book is on Grow Smart Business, a blog hosted by Network Solutions, which is a client of mine). If you’re in a similar situation, no matter what industry you work in, I think you should do the same.

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Waxing UnLyrical

JUNE 5, 2015

His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him.

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Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Being a certified digital marketer, he understands how modern technology shapes the PR industry. Directly and organically engage with your target audience. Connect with him on Twitter.

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Waxing UnLyrical

SEPTEMBER 2, 2015

Jargon is the use of words or expressions by professionals within particular groups or industries. There are probably a host of unwritten rules about how much emotion may or may not be acceptable. It may be best to avoid the use of such words or phrases, or at least be prepared to give an explanation.

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Waxing UnLyrical

MAY 20, 2015

Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. I’m hosting a free live webinar on May 30 at 10:00 a.m. If you’re a spreadsheet lover like me, curl up, pour a glass of wine and dive into some sexy influencer data entry. Want to learn more?

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Waxing UnLyrical

MARCH 8, 2012

It seems there are also women who can’t handle it; there was a recent report from Australia on “highly feminised [sic] industries dominated by gangs of women and branded ‘pink ghettos.” ” An anonymous (isn’t that convenient?) Oh, also, women in PR and HR are not “gangs.”

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Energy Flickr Fashion Skills 175

Waxing UnLyrical

JANUARY 22, 2013

Katie was referring to the #SMMStandards “cross industry effort to simplify and unify the measurement of social media.” Huge thanks go out to all the guests who have joined the chat over the years, Jennifer Zingsheim who regularly steps in as guest host and, most of all, to all of YOU! Thank you so much.

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Waxing UnLyrical

JANUARY 16, 2015

Jen Zingsheim Phillips and Deanna Boss will co-host the chat, and this time I’ll join Katie and the erstwhile Johna Burke on the guest couch. 26 , I’ll host a webinar for PRSA on how to really integrate social PR into your work… because that, really, is the true promise of social for our industry. Katie Paine.

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Waxing UnLyrical

JANUARY 7, 2011

But I am well aware that I am not regarded in the same light as, say, Shel Holtz or Ann Wylie , as speakers for our industry. There were three speaker recruiters, and mine had never bothered to check in with the rest of the hosting organization. That is completely fine. However, I was not on the speakers list.

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Waxing UnLyrical

MAY 31, 2018

By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog , Social Media Explorer , Entrepreneur , Spin Sucks , and MackCollier.com , and also contributes to Huffington Post.

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Waxing UnLyrical

AUGUST 12, 2015

So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. Founded in 2010, CommPRO.biz is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry.

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Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JULY 17, 2015

As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. The association’s entire “diversity in PR” legacy can be seen here. The sad answer seems to be “yes.”

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Issues Committee Report Industry 100

Waxing UnLyrical

AUGUST 17, 2016

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

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