Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. With expertise in the finance and technology industries, no one understands this more than our next guest! In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide.

Strategy 118

Strategy Tips Apple Social Media Management 118

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Users also leave feedback for the brand, helping Airbnb flag bad hosts, improve services, and build customer relationships.

Communities 59

Communities Social Media Strategy UGC 59

Oktopost

APRIL 28, 2022

Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. What to consider before hiring an influencer and what type of research is critical before even making the ask to an industry expert.

Influencer 174

Influencer B2B Marketing Apple 174

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Topicals Influencer trips are staples within the beauty industry.

Examples 127

Examples Influencer Campaign Marketing 127

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries.

Education 204

Education Case Study Overview Upcoming 204

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. No one likes a clingy event host. Don’t let it go!” Highlight specific moments or insights they shared.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable. Here’s a look at some of them.

Communities 85

Communities Community building Industry Crowdsourcing 85

Likeable

JULY 1, 2020

She also appeared earlier this year on our All the Social Ladies podcast , where she talked with our hosts, Jenn and Michelle, about social media. A storyteller at heart, Jones launched Salesforce’s “Make Change” series as a way to highlight stories of action leaders who are driving change in areas that need it the most.

Industry 134

Industry Marketing Insurance Yahoo 134

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

MAY 10, 2023

Micro influencer campaigns are often deemed to be more cost-effective and authentic. Authenticity Micro influencer marketing tends to feel more authentic, and there are lots of reasons for that. Find a micro influencer who focuses on the same audience, and your marketing campaigns will feel more authentic and trustworthy.

Influencer 105

Influencer Collaboration Authentication Campaign 105

Sprout Social

SEPTEMBER 8, 2021

Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone you follow is hosting Space or a Speaker in one, it’ll show up as a purple bubble at the top of your timeline for the duration of the conversation. As a Host or Speaker, you can also: Manage your speakers.

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Conversation Twitter Hosting Upcoming 135

Twist Image

AUGUST 1, 2018

If you look at the past decade, I'd be challenged to see another industry as disrupted by technology as speaking." - Mitch Joel. However, if we're not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd. Take a listen.

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Authentication Content Training Film 45

Oktopost

MARCH 10, 2022

Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop.

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Team B2B Apple Marketing 144

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. Looking at the industry more broadly also helps you gauge overall brand awareness and perception.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Grow Your Industry Influence.

Brands 98

Brands UGC Authentication Influencer 98

Oktopost

MAY 11, 2022

Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world.

Brands 144

Brands Content B2B Apple 144

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 91

Campaign Content Upcoming Authentication 91

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare.

Automotive 112

Automotive B2B Marketing Apple 112

Oktopost

OCTOBER 29, 2020

Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

Video 104

Video Social Media Engagement B2B 104

Sprout Social

JULY 5, 2022

By inviting your team to step in front of the camera, you will win over your audience with authenticity. Make sure the topic is relevant to your industry and mission, but it doesn’t have to be about a product or service you offer. Your partners need to be authentic and have experience with your product.

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YouTube Video Authentication Education 131

Oktopost

MAY 23, 2022

Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. Watch the live recording: Unleash Your Inner Artist.

B2B 62

B2B Social Media Management Apple Authentication 62

Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Episode Summary. Stay in the Loop.

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Engagement B2B Apple How To 109

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. First off, know that you’re not alone!

Social Media 239

Social Media Content UGC Influencer 239

Hootsuite

JULY 20, 2023

Post relevant, timely content It’s important to keep up with industry trends and news related to your field or brand. Make sure whatever you write is authentic and not forced. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life. Source: Mercedes-Benz USA 2.

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

Oktopost

JUNE 17, 2021

Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here.

B2B 118

B2B Marketing Apple Authentication 118

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

FEBRUARY 18, 2021

Well, one of the best ways to use live videos is to host a Q&A session with your audience. You can also use live videos to host an interview or a talk with an industry influencer. Authenticity Will Continue to Be Vital. But, how can you leverage this for your brand?

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

JULY 6, 2022

He’s led some of the biggest and best brands in their respective industries and is currently serving as Head of Marketing at Zest , the next-generation employee benefits platform. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Organization 125

Organization B2B Apple Meeting 125

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Eventful 118

Eventful B2B Apple Hotels 118

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss.

B2B 89

B2B Press Release Apple Loyalty 89

The Realtime Report

JANUARY 23, 2020

When your employees are sharing company updates and expert content, they’re basically endorsing you to a host of people that are just like them – other professionals who care about your industry. Improving Authenticity.

Strategy 103

Strategy Survey Marketing Authentication 103

Ignite Social Media

NOVEMBER 12, 2020

Simply put, social listening is a way to track conversations about your business or industry that are happening in the digital space. He didn’t create the video “to go viral” – the guy had only 400 or so followers at the time, but the power of social media took his authentic content to a new level. The Origin of Social Listening.

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Sentiment Campaign Hashtag Team 218

Hootsuite

MARCH 9, 2023

Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. But you might still be wondering, should I take the plunge?

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Badge Vimeo Facebook HootSuite 144

Oktopost

JUNE 9, 2021

Malin , SAP’s Vice President, Head of EMEA Marketing Transformation Office, is a results oriented professional operating in the interface between sales and marketing with 15 years’ experience in the IT industry, working on local, regional and global levels in roles focused on field marketing, communications and sales enablement.

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B2B Apple Review Authentication 118