Mindjumpers

OCTOBER 17, 2012

Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales. This Christmas, Tuborg can easily promote their X-mas beer by chipping in beers that our customers then can promote.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JULY 7, 2011

Improved chat : Facebook also showed off a new group-chat feature, allowing users to have a conversation with multiple people at the same time. Last year groups were introduced can people could chat in groups, but now it will be possible to have ad hoc chats. More sharing leads to more apps.

Video 182

Video Facebook Content Groups 182

Mindjumpers

APRIL 26, 2011

This is where the Send button comes into the picture as it offers an easy way to privately share things with Facebook Groups and individuals. The Send button is a social plugin that can be incorporated on a website to let people send a link to a friend through Facebook Messages, post it to a Group or e-mail it to an individual.

Facebook 212

Facebook Groups Groups Analytics 212

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Within the group, it is also possible to make use of the feature “multi-chat”. Here, we will introduce each of them.

Platform 185

Platform Facebook Applications Notification 185

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

OCTOBER 22, 2014

Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The Understanding both your target group and their context is crucial in order to create a dynamic dialogue. If Snapchat deals properly with the hacking scandal, the platform has extensive potential.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

NOVEMBER 5, 2012

In Mindjumpers, we consistently analyse fan behaviour in order to know what type of content will be of greatest relevance to a brand’s specific target group. Napkin Labs’ analytics tool can help brands determine who their Superfans are and get fan-level analytics about how often they share, post, and connect with a brand.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

FEBRUARY 2, 2011

. - It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people. Storytelling – A Powerful Tool When Branding Your Organization In Social Media.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. Who are we targeting? Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

NOVEMBER 17, 2014

When targeting start by dividing your community into groups based on their level of loyalty. Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?. Facebook gives you a unique opportunity to segment your targeting based on specific areas of interest.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

APRIL 12, 2011

There are several community building tools for blog promotion. If you think it is time to take a leap with your promotional plans and take some new pathways for promotions, a community building tool can be a perfect opportunity. How does a blogger generally relate to a forum? Is that all? Then it is time to rethink!

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. In particular when it triggers our feelings – love, aggression or maybe compassion. It’s easier than ever to share your feelings with your friends.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

NOVEMBER 11, 2010

Best Use of mobile: The brpr Group. Best Use of Alternative Tool(s): e-dologic Publicis IL. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency. Best Use of a Social Media Platform: Prime. Best Relationship With Bloggers: Quango Inc. Best Conversation with Customers: Proximity Canada & BBDO.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

SEPTEMBER 14, 2010

Check out this heatmap of how that show how people look at Facebook: The study report contains further data on the concrete results about what activities people do on Facebook, doing status updates, using pages, groups, events and games, sharing video and also contains some suggestions for improvement of the platform.

Advertising 238

Advertising Engagement Facebook Study 238

Mindjumpers

JUNE 8, 2011

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

JANUARY 3, 2012

According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages. A tool like Twitter makes it possible for brands to connect with their customers on a one to one basis.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Mindjumpers

MAY 4, 2011

Social Truth: Social tools may be cheap, but social costs because it requires people who know how and what it takes to do the work and carry it out well. In order to build a strategy that is elaborate and takes into account the issues I will touch upon below require resources, not just an intern to update a brand’s/company’s Twitter profile.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

NOVEMBER 30, 2010

“As I see it, LinkedIn can be used as a tool to constantly display yourself to the job market and hereby keep your opportunities open. As I’m interested in Innovative business models and my current employer is International Center for Innovation etc. = But be honest in your profile.

LinkedIn 268

LinkedIn Google Technorati Social Networking 268

Mindjumpers

DECEMBER 28, 2010

Storytelling – A Powerful Tool When Branding Your Organization In Social Media : When we talk about social media, it’s the same as talking about connecting and making conversation. Earlier, we wrote about this new platform on our blog, so now I think it’s time to take a closer look at About.me Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Since there will always be new features in social media and new tools and technologies, you might want to have someone inside or outside your company following emerging trends.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

OCTOBER 6, 2010

Do you use social media and the proper tools to measure, engage and act? Without a clear, strategy and a mix of all sorts of tools that together enable you to have some kind of view and “converse&# ? Exactly what tools will you use for these and other purposes? There are gazillions of lists with such tools.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

AUGUST 22, 2013

Vine is great tool for stop-motion capture videos because its pause recording feature is easy to use. Given the six-second window, Vine is a great tool to tease a new product with a brief preview. The electronic music group Glitch Mob uses Vine to show short previews of their songs in the making. Show to Tell. Show A Preview.

Tools 193

Tools Microblogging Marketing Video 193

Mindjumpers

APRIL 11, 2014

More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. Create an editorial calendar. Measure to readjust.

Products 229

Products Tips Banking Content 229

Mindjumpers

AUGUST 2, 2012

Know your target groups – and aim directly at them! In social media, this is the core of all activities and the aim of all metrics measurements: “How do we write and what do we post in order to get our target group to interact – and how are we performing?” In short, it’s all about targeting. What will it look like?

Content 256

Content Facebook Groups Groups 256

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 3: Understand your target group. This leads us to the need of a thorough target group understanding.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

OCTOBER 4, 2012

It is crucial to pick the social platform that is right for your target group and to have a clearly defined strategy for your social media activities. Whether it’s a single or multi-platform strategy, it is crucial to be absolutely clear about what your purpose is and who your target group is.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

NOVEMBER 5, 2010

Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. Looking at it as a marketing tool, I think it’s an absolutely brilliant strategy of merging offline and online with real time users and consumers. This is great advertising for consumer communities on Facebook.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Gushcloud is more than a social media marketing tool. Gushcloud is more than a social media marketing tool. Transparency of Community. Growing at a great pace!

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

MARCH 7, 2012

Target Group – Who do you speak to? To create content you can consider to develop the following: · Conversational touch points – Define a list of topics or themes that you can create conversation about based on your values, beliefs and target group. . · Tone of Voice – What is your brand persona and how do you speak and act?

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

JANUARY 23, 2012

This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

MAY 3, 2012

The dominating age group on Facebook is 25–34 with a total of 574,231 users, followed by the users in the age of 18–24. The last six months, the number of Norwegians on Facebook has grown with 80,600 new users with the biggest growing age group being 45–54y/o. . . . . . . . . . . . .

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

NOVEMBER 11, 2015

It’s not only made me aware of local context, but also the diversities in political, environmental, religious and cultural tastes and behaviour between different ethnic groups in each market. Local Social Media Managers. While many companies invest a lot in targeting the right audience, the content is not always relevant.

Content 100

Content Social Media Management Eventful Team 100