Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You don’t need to create a focus group; you have one already. Manwich: A Case Study on Social Media Listening. And when people talk, you can take action. Now get out there.

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Case Study Study Social Media Flickr 200

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Waxing UnLyrical

MARCH 13, 2012

Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. He does social media management for KimberMedia and teaches for @bgckids. Work and stuff. He also blogs. .

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ROI Social Media Flickr Social Media Management 167

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. But, as the group got larger and larger the content in my feed became homogenized. They are mindblowing.

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Identify Relevant Groups, Communities.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

AUGUST 31, 2017

This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and areas hit hard by Harvey. One of them added me to this group, because the best way *I* could help was by sharing info. It’s the people.

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Groups Groups Banking Communities 255

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Answer: Boss.

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Social Media Consultant Flickr Communities 100

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? The facilitator who told us we couldn’t share beyond the closed Facebook group.

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Exercises Creative Commons Issues Groups 205

Waxing UnLyrical

MAY 20, 2011

I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

APRIL 11, 2013

If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? He does social media management for KimberMedia and teaches for @bgckids. He also blogs.

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Google Reader Google RSS Tweetdeck 275

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Share the right content on the right social media network.

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Content Brands Findability Marketing 124

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MAY 23, 2019

Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. They formed a top volunteer group, the “Key Limers,” who meet in a #LimeMeetup socially to attend all kinds of arts events in the city and personalized events in members’ homes.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

APRIL 5, 2018

This puts the efforts directly in your employees’ hands by having them organizing the larger group, suggesting collaborative efforts and keeping everyone organized and upholding the mission of your company. Look critically at your company’s online presence and social media to get an “outside” idea of how you are perceived.

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Organization Communities CSR Class 132

Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. measurePR Recap: Complying Socially with Eric Schwartzman. See you then!

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Training Privacy Applications Social Media 211

Waxing UnLyrical

JULY 23, 2014

Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! in New York.

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Twitter Nielsen Sports Flickr 197

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

JANUARY 22, 2014

Author information Matt LaCasse Social Media Account Manager at KimberMedia Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He also blogs.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. From there it evolved into email discussion lists (who remembers LISTSERV?), Conclusion.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. .” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static.

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Content Study Flickr Advertising 256

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Andi Narvaez is a public relations (old and new school) and social media professional.

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Survey Focus Group Proposal Education 231

Waxing UnLyrical

FEBRUARY 13, 2017

Corina is also the founder of NutsPR and a well-known social media strategist in her own right. She was one of my beta students when I first launched the course – in fact, she was Virtuoso #2, a Founder’s Circle member – and she calls it “the A to Z of Social PR” : Corina should know, right?

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Course Module Training Banking 168

Waxing UnLyrical

AUGUST 9, 2011

With his new book, Social Media Analytics just out, this was the perfect time. I do have a transcript for you, but here’s some of what Marshall said: On why social media ROI is so difficult to measure: &# … because we don’t have the data we need and no standard formulas for it.&#

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ROI Analytics Social Media Data 208

Waxing UnLyrical

JUNE 1, 2016

Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary. Millennials are the largest age group of people at a time, just like the Baby Boomers were during their time. We could probably also learn a few things from the Baby Boomers about the pre-social media era.

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iPhone Meeting Groups Groups 100

Waxing UnLyrical

FEBRUARY 14, 2012

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today. No animals were hurt in the making of this video. Click here to watch it on YouTube if it doesn’t show up for you.

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Airlines Flickr Social Media YouTube 246

Waxing UnLyrical

SEPTEMBER 4, 2013

What group did I belong to? I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups. Communication Guest Posts Holly Dawson Social Media Twitter KPI relationship building Twitter communication' Charm of Finches.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

APRIL 19, 2012

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. What set this experience apart as the greatest social media-friendly dining experience I’ve had?

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Delicious Fashion Social Media Team 229

Waxing UnLyrical

OCTOBER 18, 2011

And any serious thought as to how social media might actually change the way brands communicate with audiences in a mutually beneficial way is left by the wayside. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add).

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

MARCH 16, 2016

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That didn’t stop the early women journalists – they just formed their own group. I also listened to one by Dorie Clark and now I follow her via social media sites. Image courtesy Cynthia Price, used with permission.

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Skills Price Conference Meeting 100

Waxing UnLyrical

SEPTEMBER 5, 2012

Last February I wrote a post about Taking Time Off When You Work In Social Media and recently reaped the rewards of putting that advice into action. Also, anyone who actively uses social media in communications knows that sharing is a good thing. I had two challenges: Finding someone capable of doing the work.

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Training Flickr Collaboration Social Media 185

Waxing UnLyrical

OCTOBER 5, 2011

Social Media won’t work for me.”. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. So your social media efforts can target them in much the same way a B2C targets its customers. Use social media to create demand from both sides.

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B2B Sports Flickr Retail 206

Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. I told you how I’ve started doing Facebook Lives in my group as a way to give back. Event Notice: Navigating Grief During COVID-19.

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Eventful How To Energy Training 334

Waxing UnLyrical

JUNE 5, 2011

Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. Why: really interesting explanation of Facebook Groups as a mechanism for internal communication. 7 ways to get the most out of social media in a disaster zone #crisisdata , by Kami Watson Huyse. by Mark Story.

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Creative Commons Case Study Journal Flickr 150

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. What to learn from all of this.

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Journal Compete Team Klout 175

Waxing UnLyrical

MARCH 20, 2013

Author information Matt LaCasse Social Media Account Manager at KimberMedia Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients.

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iPad Advertising Journal Flickr 218