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Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

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5 Ways to Use Automated Internet Marketing Software in Managing Social CRM and Sales Leads

Koka Sexton

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. Businesses are using traffic analytics and reporting tools to help in classifying their data.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Note: CNW Group is a 76design client. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations.

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2011 Q1 Review: SocialFish clients and work

SocialFish

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

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How to Wade Through Facebook’s Declining Organic Reach

agora pulse

What’s even more interesting is that 71% of people in the study reported that they find sponsored videos to be relevant. You can leverage AgoraPulse’s Social CRM feature to find them. In fact, the platform will monitor the web to find and rank them automatically for each of your social platforms. Image via AgoraPulse.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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