Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. link] Jan_B Is Your Social Strategy Proactive or Reactive? link] by @jaybaer match tactics to goals albrocious Any social media strategy must have a monitoring element. – [link] [link] [link] James Gunn Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. What do you think? Worth a try?

Brands 145

Brands Content Social Media Consultant 145

agora pulse

APRIL 7, 2020

If your team needs a full-featured social media management tool, Agorapulse delivers. In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. How can I help you?

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. link] Hoovers After reading @jaybaer's "7 Surprising Stats About Twitter in America" ( [link] ) I *must* get @webby2001's new research report. is aware of Twitter, but only 7% uses it. (6

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. That would be a interesting exercise, wouldn’t it? link] [link] SEM Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Hootsuite

SEPTEMBER 16, 2022

Social listening tools help you understand the intent behind the social conversation. This means you can monitor and protect your brand reputation. Social listening also provides important opportunities to engage with your target audience. How to do a competitive analysis on social media. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I took a widely circulated research report and made it actionable.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Try to return something to your own company. How can I help you?

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. What do you think?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. How big a role social media will play in a company's success will be determined over time. How can I help you?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. What do you think? paul_pruneau Excellent summary!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How frequently will you need to create reports or check the filters? • Competitive analysis: How does your brand stack up to the competition? • How hard will it be to filter?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? What content lessons do you take away from these results? How can I help you?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Political strategy is one of the best examples of where connecting with a core group of core supporters is key. Great time therefore for the small, nimble competitor to eat their lunch.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 31, 2010

I’ve seen some linkedin groups with great discussions. But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 25, 2010

They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Didn’t make a coversheet./See See you here Sunday.”) How can I help you?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. I like your FB group as a newsletter analogy. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

A good combination of experts may make for a great ebook, report, etc. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Just some thoughts on an ebooks potential value. link] Carl Thress Very true. How can I help you?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 15, 2010

If you send email routinely, you need to integrate email and social immediately. Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. How can I help you?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Seth Godin predicted that RSS would kill email. October 2007. It most certainly isn't.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.) Pholden Well, shucks.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. link] [link] Flint Group Are You Ready for the Opportunity Economy? It's the Opportunity Economy.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 8, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention. I will share this on my social media Blog. How can I help you?

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. On a radio show on social media (I'll post about it within a few minutes) a listener asked what to say to a small business owner who doesn't want to use Twitter for their social media strategy.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Here's an article that reported a similar phenomenon to what you are experiencing. It’s flat-out awesome. That’s huge. How can I help you?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. Here's an article that reported a similar phenomenon to what you are experiencing. It’s flat-out awesome. That’s huge. How can I help you?

Facebook 167

Facebook Consultant Social Media Sites 167