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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. Ironically, this is something that takes a bit of effort on our part, yet nearly 4 million of us share our whereabouts across location-based social networks.

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4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.

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The Marketing Moral Compass

Twist Image

Are marketer''s the most loathed human beings on earth? As a marketing professional, I often wonder where the vocation sits on the list of the most respected and appreciated industries out there. Changing the marketing game. The moral compass of marketing. It is a question worthy of an answer.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. When most people begin to explore social media they usually start from the perception that social media is another marketing channel.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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