Trending Sources

Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. Tracking & Analytics analytics retail tracking

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. google. google dublin. retail. retail at google.

How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. This is a guest blog post by Matthew Cool. My background is important.

Show 442 - Internet of things - changing the retail experience?

Engaging Brand

How the internet of things is changing the retail experience. love to hear your thoughts so email me,  anna@theengagingbrand.com , join me on  twitter  ,  Google+  or Facebook.love to hear your opinion and ideas. The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but first. You can now also find it on Stitcher Radio.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page.

SEO 125

Is Google Quietly Embracing Paid Inclusion?

Bill Hartzer

Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. Over the years, Google says that it’s free to get listed. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it. Is Google quietly embracing paid inclusion?

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. You shouldn’t have relied solely on Google for your traffic and revenue”. Google Search Engines

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . google. retail. retailer. Want to understand what the true digital landscape looks like? What is the digital world really like?

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. Business & Marketing Web Analytics ecommerce retailers pay per click ppc reasons to pay per click reasons to ppc why ppcPPC is instantaneous.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. Amazon is the most searched retail company and 50% more popular than #2, Walmart. Type them into the Google Trends search bar. When you’re looking at Google Trends, don’t just look for the most popular.

The Truth In Digital Advertising

Twist Image

In what-was a Google  digital advertising world (search, search and more search), the emerging ad format online is video (Google still wins here because of YouTube ). There is no doubt that the landscape is dominated by Google and Facebook. The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. google. retail. retail advertising. Don't believe every headline that you read. There are nuances. ad blocking.

The True Omni-Channel Is Convergence

Twist Image

" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. google.

Easy B2B Tips for Google+ Users

SocialFish

Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Use Google Circles to Create Personas.

B2B 29

The Future Of Personalized Pricing

Twist Image

Google is doing everything it can to optimize the search results you see. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. The regulator says that there is no evidence, but a lot of concern, that this information allows retailers to charge a higher price to certain customers."

Price 40

The End Of Showrooming (And Webrooming)

Twist Image

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. for just a second: consumers have devices (computers, laptops, mobile, smartphones, tablets, Google Glass , whatever). It''s an always open retail landscape. google.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Social Media Campaigns Burberry luxury brand retail social media campaign

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. What if you could predict Google hitting other companies hard? Airbnb.

SEO 62

Tracking, Personalization And Screams Of Privacy

Twist Image

" Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. google.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour  howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Google Plus Business Page training and computer workshop. Set up a Google Plus Business Page.

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. The truth is that Google is just as busy trying to capitalize on this idea of mapping the inside of spaces as well. google.

Price 36

Get Traffic And Retain Them On Google+ For Social Media

Social Media Network Marketing

Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Google+ gives a good opportunity to write in-depth Posts. Make it a point to have your Google+ Link across all your other outlets and Customer Touch-Points. Have your Link mentioned in the retail stores that you might have.

Badge 43

How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Even though MarketingProfs still has a significantly smaller audience on Google Plus, this audience has been much more engaged right from the start. Retailers saw $50.9 robzie_ Tweet This. He was right.

B2B 46

The Only Consumer That Matters

Twist Image

When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice. Most retailers struggle to retain customers because of digital technology. Initial thinking on showrooming was that it would cause mass disruption to the retail space. How does this change retail? google. retail. too bad.

The End Of Privacy. The Beginning Of Personalization

Twist Image

One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik , the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0 ). My bet is that if Amazon plays its cards right, it will have capabilities as personalized and profound as Google''s AdWords. Did you know that Google accounts for close to a third of the worldwide online advertising revenue? I''ll wait while you pick your jaw up off of the floor. From the news item: "Google. google. brand.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.

Buy 123

The Impact of Reviews and Other Social Media Content on Shopper Purchase

Convince & Convert

In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). These are not shocking numbers, but they do frame what Google calls the Zero Moment of Truth.

eBook 27

The Impact of Reviews and Other Social Media Content on Shopper Purchase

Convince & Convert

In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). These are not shocking numbers, but they do frame what Google calls the Zero Moment of Truth.

eBook 27

The Year Of More

Twist Image

From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). google. retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". More social. More global.

Building A Better Business By Thinking Like Amazon

Twist Image

Retailers might not like to hear this, but it is true. Still, people like Avinask Kaushik and I would agree that trying to be like Amazon, Apple , Google can be hard for most (maybe even all) businesses. google. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software Don''t try to be like Amazon. Amazon is a business like no other. For a myriad of reasons. Watch this. apple.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google’s Keyword Tool. Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. You can find him on Google+ and all the other social networks. Let’s dig right in.

How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Even though MarketingProfs still has a significantly smaller audience on Google Plus, this audience has been much more engaged right from the start. Retailers saw $50.9 robzie_ Tweet This. He was right.

B2B 28

Adapt Or Die

Twist Image

You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. " When you actually start digging down deep into how these companies have evolved and stayed relevant, you won't see business models that look like anything from the playbooks of Apple , Google or Facebook. google. retail. Do you like the saying, "adapt or die" ? and almost every other industry should adapt or die. Do you find it easy to adapt? Think about it.

3 Things About Facebook

Twist Image

This article article pits Apple , Google , Amazon and Facebook against one another. Facebook Will Be 50% Of Online Retail By 2015: Infographic. google. retail. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategyFacebook continues to grow, change, add, adapt and connect us all (whether you like it or not). This would be a mistake. Charlie Rose interviews Mark Zuckerberg.

The Frightening Ramifications Of High-Frequency Pricing

Twist Image

It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). Yesterday, The New York Times ran a news item titled, Retail Frenzy: Prices on the Web Change Hourly. retail.

Price 22

The Gift Of Facebook

Twist Image

The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. google. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. love Facebook as an economy.

A Twitch In Time

Twist Image

And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). There were murmurs that Google was trying to acquire the popular game streaming service a few weeks back. Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. after Netflix, Google and Apple ). google. retail.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. That is what we saw in the  “Mobilizing the Retail Shopping Experience” research study. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

The Power Of Direct Relationships

Twist Image

On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. When you walk away from Twitter, Google , LinkedIn , YouTube or whatever, your data and connections do not come with you.

Katie Couric Will Give Us The Internet That We Deserve

Twist Image

Google = 27%. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). We had too many people laughing at Google for things like Google Glass and driverless cars while we''re handing out belly rubs and lollipops in the boardroom any time new media does something so very traditional. google. google driverless car. google glass. retailer. What kind of Internet do we want? From sitting back to leaning in. amazon.

3 Website Metrics to Watch Daily

Puzzle Marketer

Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Some retail sites tend to see an uptick on the weekends. Links to Your Site (Google Webmaster Tools) – The currency on the web is valuable outbound links to websites you value. Content Marketing Online Advertising Search Engine Optimization analytics google google webmaster tools metrics reportingWell yes, but not necessarily every day.