Photographer John Butterill a pplied this principle to Google+ Hangouts by taking it mobile , and indeed there is an equally significant, if not remarkable difference. By combining mobile with a Google+ Hangout he dramatically enhanced its value , while also engaging his professional community who enthusiastically joined him in doing the same. This is yet another Google+ game changer. There is a big difference between television and live television. Live television comes alive because there is anticipation and excitement about what is going to happen next. What are yours? MORE >>

First, Google tries to buy Groupon for the tidy sum of 6 billion dollars. So, Google does the next best thing – they launch a competing service: As the old Jim Croce song said: You don’t tug on superman’s cape… and you don’t mess around with Google. Google could change all of that by offering to let businesses to keep a higher percentage of the purchase price. This is a brand extension for Google. In the long-term, Google Offers and Groupon (and everyone else) are not the decision makers. There are two challenges looming. MORE >>

was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. At my coffee shop, they have Google QR code decals so you can join the Favorite Places on Google discussion (top). Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help? MORE >>

Google is doing everything it can to optimize the search results you see. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. The regulator says that there is no evidence, but a lot of concern, that this information allows retailers to charge a higher price to certain customers." MORE >>

Until now, food retailers and consumer packaged goods were somewhat sheltered from the toughening economy, with 40% of people spending more on groceries than 3 months ago (according to Deloitte ) – a result not just determined by inflation, but the fact that the tough current economy means that people spending are more time at home cooking for themselves rather than eating out in bars and restaurants. With this in mind, food retailers would do well to explore options like Tesco’s partnership with Foodie.fm. Post on Google Buzz. The Foodie.fm Tweet This! MORE >>