Remove Google Remove Reputation Remove Retail Remove Social Networking
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. What are brand safety tools?

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How to analyze customer reviews for brand insights

Sprout Social

Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 125
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

So which one garnered more interest according to Google trends? Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s a landslide: Community creates results.

Content 253
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Everything you need to know about online reputation management

Sprout Social

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

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6 integrations to get more from your social media management platform

Sprout Social

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Review management.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Learn more about what your customers want by asking them via your Facebook page or other social networking resource.

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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. But, because social media wasn’t the final link in the chain, it gets none of the credit for the desirable consumer behavior it spurred. The results were shocking.