Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. Read on… Instagram takes action on fake accounts.

Content 170

Content Nielsen Marketing Badge 170

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Stay N' Alive

MAY 11, 2017

Even if millennials are stereotyped as the “selfie” generation that lives on social media, they aren’t the only audience on there. In fact, if you think they are the generation that spends the most time on social media, you would be mistaken! of millennials follow a brand on social, and 58.9%

Social Media 50

Social Media Nielsen Marketing YouTube 50

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

DECEMBER 7, 2012

Google Plus: 100 million monthly active users. via Google. via SmartBlog on Social Media. Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. via LinkedIn. via Tumblr.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 254

Google Class Creative Commons Yahoo 254

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 101

Examples Template Templates How To 101

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. TV relies on Nielsen ratings saying, “You know what?

Google 60

Google Nielsen Advertising Project 60

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Social Email Marketing

SEPTEMBER 30, 2010

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Waxing UnLyrical

JULY 23, 2014

Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! in New York.

Twitter 197

Twitter Nielsen Sports Flickr 197

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

The Realtime Report

MARCH 21, 2014

Google Plus: 343 million monthly active users. if you have additional updates, or a social network that you feel should be on the list. . A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Sina Weibo: over 500 million users. via The Next Web. via LinkedIn. via Tumblr.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Proactive Report

FEBRUARY 22, 2011

Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics. Read the article >> Search Is Paying Attention to Social, You Should Too. The strategy: using social media-flavored PR to influence the search marketing ecosystem.

News 65

News Social Media Strategy Nielsen 65

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 161

Klout Nielsen Influencer Social CRM 161

Waxing UnLyrical

JULY 24, 2012

via @ nielsen shar.es/szPMq and this great list of social media monitoring tools. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. #measurepr — Geoff Livingston (@geoffliving) June 26, 2012. and with some really interesting “out of the box” reading shared by @cloudspark.

Nielsen 185

Nielsen Flickr Research Metrics 185

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. Nielsen Visual IQ. Especially, for B2B and Considered Purchase marketing.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

JUNE 14, 2022

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Hashtags to promote on social media.

SMS 105

SMS Strategy Marketing How To 105

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.

Report 274

Report Brands Facebook Nielsen 274

Proactive Report

JULY 4, 2017

Google has said that the two most important factors in search viability are quality content and the number of inbound links from other relevant websites. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. But you also need great quality content.

SEO 45

SEO Content Nielsen Analysis 45

Waxing UnLyrical

OCTOBER 19, 2012

Social bringing us closer. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. But really, I think what makes it special for me is that it’s like coming home to my “PR family.” That’s how I felt attending the conference this year in San Francisco. He’s a God!)

Storify 244

Storify Conference Nielsen Hashtag 244

Proactive Report

JANUARY 11, 2012

Over the next 100 years changes in mass communication media and advances in technology created changes in the format and purpose of the press release. Now we have the Internet and social media. So we have to expand our media relations activity – agreed. Add me to your Google Plus circles.

Skills 111

Skills Press Release Yahoo Nielsen 111

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media. Subscribe on Google Play.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks. on Social Media Examiner where she covers a more detailed review about what it can do. Viral Lock. Related Posts.

Tools 151

Tools Digg Nielsen Klout 151

Waxing UnLyrical

MAY 17, 2011

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

Klout 195

Klout comScore Nielsen Sample 195

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. million in equivalent media per year.

Facebook 172

Facebook Study Small Business Nielsen 172

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Small wonder then that the media outlets are pushing their journalists to provide content for their websites. Media Relations in 2010 .

Press Release 109

Press Release comScore Case Study Nielsen 109

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.

Metrics 128

Metrics Postrank Klout Marketing 128

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Sharing Icons : According to the Pew State of the Media report sharing your news content should be a priority. Analytics: It takes very little effort to add Google Analytics to an online newsroom. Google Plus.

Nielsen 68

Nielsen News WordPress Blogger 68

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media. Subscribe on Google Play.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Small wonder then that the media outlets are pushing their journalists to provide content for their websites. Media Relations in 2010.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101