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Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

Machine Learning Applications To Give Your Startup A Competitive Edge. Google wants a chunk of the $2.7 billion healthcare market, and its banking on machine learning powered startups to achieve that end. So far, Google has revealed four companies that are participating in the project.

Startup 150
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Laying Off Microsoft

Jason Yormark

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process.

Microsoft 222
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The Cure for Imposter Syndrome as a Marketer

Oktopost

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Many marketers feel it’s challenging to internalize success. Catch all episodes here. Episode Summary.

B2B 131
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62
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Google Files for Trademark on the Word Glass

Bill Hartzer

Google has filed a trademark application on the word glass. Rob Garner wearing Google Glass. In July 2013, Google “originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses. .” Marketing Marketing Foo'

Google 122
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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125
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What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

Back in the day, when your internet startup wasn’t tied to a transactional product, your best bet for survival was predicated on a mix of lots of traffic, word of mouth, and great service which attracted advertisers. Forget ad revenue from traffic as a major concern for new social startups. What does that mean?

Company 183