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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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How to Make Sales With a Shoppable Instagram Feed

Later

Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. Read our case study with the beverage brand. #2: But don’t just take our word for it. The best part? Ready to create a shoppable Instagram feed?

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The study also found that as networks grow, they become more cluttered, so we begin to miss out on some of the most relevant content from those closest to us. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. ” The rise of Stories.

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Mark Zuckerberg Announces Major News Feed Changes

Myrland Marketing

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S.,

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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Lastly, become mobile-centric.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

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