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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

is seeking social connection: they value the “wisdom of the tribe” being part of the group. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118
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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Once you’ve built brand affinity, you’ll have a large group of consumers who support what you’re doing and want to tell people about it.

Retail 87
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

When it comes to hot social marketing trends, nothing is hotter than TikTok. These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Under a campaign, you will find one or more ad groups.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. This is big news for retailers and lifestyle brands wishing to boost instore sales. LinkedIn keeps getting better and better for marketers and sales professionals. Remember QR codes?

Features 230
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How email marketing can amplify your social strategy

Sprout Social

Take advantage of the power of omnichannel marketing. You can then advertise to this new highly targeted group of prospects. Create an exclusive Facebook Group for your email subscribers. But groups can be a great opportunity for your brand. So it makes sense to ask them to join your exclusive Facebook group.