yMarketingMatters

FEBRUARY 8, 2018

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. #Facebook News Feed Changes. Don't Panic. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines. more below…]. #6

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. We hope you’ll join us!

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Groups Groups Brands Facebook 107

Jon Loomer

JULY 28, 2017

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages. How to Link a Group to Your Page.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Social Media Today

AUGUST 10, 2018

Facebook groups offer brands an alternative method to offset traffic losses associated with News Feed reach declines - here are some tips on how to use them.

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Groups Groups Facebook Marketing 118

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. It was a failure.

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Video Marketing ROI Buy 200

Jon Loomer

JANUARY 11, 2018

I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” If you get slammed by this change, groups could be your way back in. That’s how freaking convoluted this is. Would this change impact ads?

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agora pulse

NOVEMBER 9, 2017

All posts from pages had been moved to the new Explore feed leaving the main Facebook feed for posts from friends, groups and adverts. Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook.

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Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

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Small Business Groups Groups Examples 92

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

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Pam Moore

FEBRUARY 6, 2018

Marketers should not throw in the towel for Facebook marketing. Our only goal is to empower you achieve maximum success using Facebook marketing for business in 2018! It's no longer about quantity over quality. Facebook wants your content to do more than just inspire and appease your audience. It's not time to give up.

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Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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Strategy Facebook Marketing Groups 52

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S.,

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Feed Feedly News Groups 83

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. With the move towards private messaging, Facebook is refocusing their platform on Groups. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak).

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Socialmedia.biz

MARCH 18, 2021

In her post, which sets out to provide the definitive answer to the question of Pages vs Groups, Andrea Vahl describes the difference as follows: When you post something on your Page, people see that post in their News Feed as coming from your Page. In Groups, you are participating as a personal profile with the Group name.

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Groups Groups Facebook Feed 78

Justin Levy

JUNE 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! This will help to bubble up the top conversations within a group.

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Groups Groups LinkedIn Features 243

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Myrland Marketing

JANUARY 18, 2018

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Are Groups Being Resurrected? In the last two days, we’ve been hearing a lot of hubbub about groups on LinkedIn. As you know, groups have been just like ghost towns for quite a while. There are exceptions.

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Groups Groups LinkedIn Notification 73

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

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Groups Groups Features Module 87

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018.

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Feed Feedly News Facebook 167

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Strategy Twitter Tips Marketing 52

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . TikTok allows you to organize your ads using three levels: campaigns, ad groups, and ads. . Creating a new ad group.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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Strategy Facebook Marketing FAQ 118

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

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Groups Groups Facebook How To 74

Webbiquity SMM

APRIL 4, 2023

is seeking social connection: they value the “wisdom of the tribe” being part of the group. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

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Social Media Reddit LinkedIn Research 220

Jon Loomer

SEPTEMBER 18, 2023

When to Use Manual Placements The most notorious placement group for low-quality actions is Audience Network. You’ll recall that this is the group of placements that exist on third-party apps that use those placements to monetize themselves. The classic example is in your mobile Facebook news feed.

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Feed Feedly Real Estate Instagram 174

Jon Loomer

JANUARY 3, 2024

Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups. Each placement group has a different ideal aspect ratio (square, tall, or wide). Hover over the top line and you can edit the entire group.

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Buffer Social

MAY 3, 2018

Groups tab coming to the Facebook app. billion people are now using Facebook Groups every month. As such, Facebook is looking to make Groups a more prominent feature for app users by introducing a Groups tab, which will help users navigate to your existing Groups more easily and interact with content from all your Groups.

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Feed Feedly News Communities 109

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

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Groups Groups Communities Organization 111

Firebelly

MARCH 5, 2018

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. Need help explaining social media marketing to someone in your life? Get in touch!

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Social Media Marketing Overview Feed 151

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Report comScore Marketing Groups 277

Ignite Social Media

MAY 21, 2020

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. Polls are also available for users who’d simply like to connect with their contacts or groups. LinkedIn’s New Features. LinkedIn polls Link header options Page updates. LinkedIn Polls. Source: LinkedIn.

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Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Currently, social media is primarily used for customer service (i.e.,

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Trends Marketing Influencer B2B 166