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Best Practices for Mobile-First Social Video

Ignite Social Media

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. That’s a lot of content!

Mobile 123
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. You can also add new assets to the library on the mobile app.

Mobile 139
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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch. This is the Explore Feed that about 99% of us have.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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Eight Common Facebook Issues And Steps To Resolve Them

SocMed Sean

It’s a consistent issue on the Facebook mobile app. If you don’t have access to a desktop, you can open Facebook in your mobile browser and choose “Show Desktop View.”. It can happen when someone reports a post of yours to Facebook admins. A couple of situations can cause the Facebook feed to stop loading.

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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. In terms of placements, I know that the original podcast episodes only appear on mobile. So, we’ll select mobile only. This makes the post ineligible on Instagram.

Facebook 209
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5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Here is what the filter bar looks like at the top left… Now let’s make this report a little more useful for tracking website clicks.

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