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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. What are the types of NLP categories? All these capabilities are powered by different categories of NLP as mentioned below.

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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

Image source The worse your work-life balance, the more likely you are to experience burnout , so do your best to stop responding to emails and checking your work social accounts when you’ve logged off for the day. Over half of US office workers say they spend more time searching for documents and files than responding to emails and messages.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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One year later: Lessons & resources for communicating during the coronavirus crisis

Sprout Social

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Today, as access to the vaccine expands, marketers have a new challenge: how to plan for reopening. Published on Categories. Published on Categories.

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How to make a TikTok: The beginner’s guide

Sprout Social

Published on Categories. Our #1 Most Requested Feature is Here. You can sign up using your phone or email or use your existing accounts with Facebook, Google, Apple (for iPhone users), Instagram or Twitter. For this example, we’ll select the option to sign up using email. Test our TikTok integration in a free trial today.

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