Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Trends don’t last a lifetime, but our gear does and so do the memories you make in it. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JANUARY 24, 2024

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. This was coupled with early slogans like ‘Quality is Our Recipe.’ million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

MAY 26, 2020

These developments, along with other trends in 2020 , have serious implications for marketers. An attitude of “if it ain’t broke, don’t fix it” towards new social platforms or trends in messaging is tempting when campaigns are running smoothly, but can leave marketers blindsided when things change. What’s on customers’ minds?

Marketing 142

Marketing Class Skills Trends 142

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Trend analysis Keep in check what’s popular right now and use those keywords to get more traffic.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

JANUARY 24, 2024

You can view metrics like positive sentiment and total engagement. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. It can also give you metrics based on your competitor’s activities. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100

Metrics Influencer Marketing Survey 100

Audiense

MAY 6, 2016

Stay tuned to Twitter Trends and more. You wouldn’t expect to hear IBM in the same realm of fashion and dresses, but the world is a strange place, and getting stranger with new technology. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. IBM’s #CognitiveDress.

Team 92

Team Fashion Analysis Sentiment 92

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Sentiment towards Michael Kors across different parts of the United States.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Keyhole.co

FEBRUARY 14, 2024

Swift’s ability to deeply connect with fans has created a widespread impact, boosting local economies, shaping global trends, and leaving a lasting mark on pop culture. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. Be in tune with your audience, but also have your ear to the ground and listen to what’s going on in the world—news, trending topics, etc.

Content 65

Content Meme How To Trends 65

Audiense

JUNE 7, 2018

Those who are more extroverted are more aware of what is fashionable and trending and an excess of self-confidence; favour messages and content that enhance these characteristics. Adapt the message to highlight the most important aspects according to the traits of the audience or target segment.

Content 90

Content Sample Samples Sentiment 90

Pixlee

JULY 14, 2021

You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. . In another fashion, apparel brand Windsor urges customers to tag their brand and/or use the hashtag #WindsorStore on Instagram. Give your customers a hashtag to trend on social media whenever they want to review your products.

UGC 52

UGC Apparel Content Hashtag 52

Social Media Strategies Summit

JANUARY 3, 2019

The brand created several made-for-social stories about art, fashion and pop culture. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. companies used Instagram for marketing, and this trend is likely to continue into 2019. In 2018, 70.7%

Instagram 139

Instagram Brands UGC Travel 139

Keyhole.co

JANUARY 19, 2024

Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. If you’re not in sync with the latest trends, your content risks being overlooked, reducing your chances of reaching a broader audience and making an impact. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

Later

SEPTEMBER 1, 2020

For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about.

Platform 78

Platform Social Media Small Business Instagram 78

Ignite Social Media

JULY 20, 2021

FAQs Prepped for Community Managers: Like the above, if a customer is asking a question that’s frequently asked, have the CM directly answer the question (not via copy and paste, but in a customized fashion). Personalize comment responses back the audiences should be reinforced regardless of the overall sentiment.

Social Media 106

Social Media Strategy Class Guidelines 106

ProBlogger

DECEMBER 6, 2022

AI can also be used to analyze data about blog readers, discover new trends, and measure the success of content. Google’s Natural Language Processing tool: Used to identify the topics and sentiment of content. It can identify the topics and sentiment of content, as well as measure content engagement on social media.

Curation 38

Curation Sentiment Curata Blogger 38

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. If you take a look at information which is collected in a similar fashion below you’ll see either no data or considerably smaller numbers than local analytics. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Net-Savvy Executive

MAY 27, 2011

We care about the results because they present trends or aggregate data points in some way. Most of the usual metrics help us understand trends in the opinions expressed in a large collection of comments. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days.

Analytics 74

Analytics Aggregator Proposal Analysis 74

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Overly plugging a product in a staged way won’t do you any favors, as Volvo found out when it partnered with beauty and fashion blogger Chriselle Lim. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Overly plugging a product in a staged way won’t do you any favors, as Volvo found out when it partnered with beauty and fashion blogger Chriselle Lim. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. Fashion Brand Company is the master of this.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JULY 27, 2021

With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show. Official fashion partner, I Saw It First maximised this behaviour. Pull them for a chat: Joining the conversation online.

Trends 122

Trends Strategy Tips Meme 122

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Consider this yet another free tip from your early adopter, Rox. My friends all know to email, text or IM me.

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Sprout Social

JULY 6, 2016

With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Keeping up with Instagram trends is essential to better reach, and ultimately grow your audience. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake.

Trends 111

Trends Instagram Marketing Hashtag 111

Sprout Social

JULY 14, 2022

Gucci’s clothing isn’t the only part of the brand that’s fashion-forward. The luxury fashion house has done several activations in the metaverse over the past two years. Gucci is just one of many fashion brands taking advantage of the metaverse. The first virtual fashion week took place in early 2022. Dolce & Gabbana.

Brands 116

Brands Avatar Fashion Virtual World 116

Sprout Social

APRIL 10, 2019

Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. Just as consumers adopt trends at a break-neck pace, businesses are expected to keep up. Think about industries like fashion and food which are so time and trend-sensitive.

Analysis 101

Analysis Industry Social Media How To 101

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Paid : Conversion rate, return on ad spend (RoAS), cost per conversion.

Social Media 140

Social Media UGC Analysis Conversation 140

Koka Sexton

APRIL 27, 2023

Start by looking at the topics and trends that your audience is interested in and create content around those. It utilizes the power of research, planning, ideation, production, distribution, and measurement to ensure that your content marketing goals are met in a timely and organized fashion.

Overview 52

Overview Content Marketing Metrics 52

Hootsuite

JULY 13, 2022

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. Alternatively, analyze customer support ticket trends. The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. Take Nike for example.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Read our guide on how to make the most of the second screen social trend.

Marketing 111

Marketing Survey Mobile Trends 111

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Updated – November 2020. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

agora pulse

APRIL 23, 2019

It also demands that agencies stay focused on user trends. In a 2017 study published in the journal Trends on Cognitive sciences , researchers found that the use of emojis provides the same satisfaction as actually interacting with another person. This makes the use of emojis highly valuable in gaging brand or product sentiment.

Social Media 119

Social Media Campaign Wikipedia Study 119

Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Find out what your customers are shopping for and analyze trends over time. Monitor brand sentiment. Automate simple customer service conversations.

Retail 97

Retail FAQ How To Survey 97