Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 96

Brands Fashion Eventful Hosting 96

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Trends don’t last a lifetime, but our gear does and so do the memories you make in it. If sentiment is trending up or down.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans. No problem.

Strategy 129

Strategy Brands Hubspot Survey 129

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Audiense

MAY 6, 2016

Stay tuned to Twitter Trends and more. You wouldn’t expect to hear IBM in the same realm of fashion and dresses, but the world is a strange place, and getting stranger with new technology. IBM Watson looked at Marchesa’s social media to translate the followers’ sentiment into colours. Or a marketing ploy? SocialMedia.org.

Team 92

Team Fashion Analysis Sentiment 92

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. But, if you’re a fashion brand, it absolutely works.

Content 65

Content Meme How To Trends 65

Keyhole.co

FEBRUARY 14, 2024

Swift’s ability to deeply connect with fans has created a widespread impact, boosting local economies, shaping global trends, and leaving a lasting mark on pop culture. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Features 52

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. It’s about connecting and serving.

Content 90

Content Sample Samples Sentiment 90

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters.

UGC 52

UGC Apparel Content Hashtag 52

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 The brand created several made-for-social stories about art, fashion and pop culture. 1 Madewell. madewell / 1.2 Million followers. away / 339K followers. 10 Chambord.

Instagram 139

Instagram Brands UGC Travel 139

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! So before you get started, it’s a good idea to sit down and define your social media marketing goals.

Platform 78

Platform Social Media Small Business Instagram 78

Keyhole.co

JANUARY 19, 2024

Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. If you’re not in sync with the latest trends, your content risks being overlooked, reducing your chances of reaching a broader audience and making an impact. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. If you take a look at information which is collected in a similar fashion below you’ll see either no data or considerably smaller numbers than local analytics. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Net-Savvy Executive

MAY 27, 2011

We care about the results because they present trends or aggregate data points in some way. Most of the usual metrics help us understand trends in the opinions expressed in a large collection of comments. They don't really fit into a market research paradigm, but some of them may be important to the business.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Bare Feet Studios

AUGUST 5, 2010

It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of technology and community. Andrea of Online Marketing Muscle August 19, 2010 at 6:12 pm I don’t answer my phone unless I am expecting an important call.

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Sprout Social

JULY 6, 2016

With so many changes coming to the platform, there’s a reason why it’s difficult to stay on top of all the latest Instagram trends. Keeping up with Instagram trends is essential to better reach, and ultimately grow your audience. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake.

Trends 111

Trends Instagram Marketing Hashtag 111

Sprout Social

JULY 27, 2021

With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show. Official fashion partner, I Saw It First maximised this behaviour. Make a genuine connection with influencer marketing.

Trends 121

Trends Strategy Tips Meme 121

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. The future of metaverse marketing. According to the Sprout Social Index™ , marketers are the early metaverse adopters while consumers aren’t as eager. The short answer is yes.

Brands 113

Brands Avatar Fashion Virtual World 113

Koka Sexton

APRIL 27, 2023

The Waterfall Model: An Invaluable Tool for Content Marketing Content marketing is a beneficial tool for getting your organization’s message heard. Use this unique approach to maximize the impact of your content marketing efforts! Market research and audience segmentation are two key activities of this stage.

Overview 52

Overview Content Marketing Metrics 52

Sprout Social

NOVEMBER 16, 2021

Not only are consumer shopping preferences shifting to social, social platform developers are actively bringing sales and social marketing closer together with the steady emergence of new or improved social commerce solutions. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis.

Social Media 139

Social Media UGC Analysis Conversation 139

agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. TikTok launched in 2017, but only recently, marketers started to take it seriously. In my last article, I looked at TikTok marketing essentials and shared a sneak peek into the videos that went viral on the platform.

Questions 109

Questions Marketing Hashtag Analytics 109

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

agora pulse

APRIL 23, 2019

5 Reasons Your Agency Should Use Emojis in Social Media Marketing. The great thing about social media marketing is that it’s universal. For marketers, this is a good thing. There’s a good reason why social media marketers use emojis. Emojis make innovative marketing campaigns. Emojis are universal. True story.

Social Media 119

Social Media Campaign Wikipedia Study 119

Hootsuite

JULY 13, 2022

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. Alternatively, analyze customer support ticket trends. The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. Take Nike for example.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

APRIL 11, 2022

Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions.

Retail 97

Retail FAQ How To Survey 97

Keyhole.co

JUNE 8, 2023

The Explore page is a feature-packed hub, showcasing trending posts , IGTV previews, shopping posts, and even Stories. Reels: Short, 15-30 second videos that are fun, engaging, and often trend-driven. According to a report by BigCommerce , influencer marketing is gaining more traction and investment than ever before.

Instagram 52

Instagram How To Hashtag Influencer 52

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163