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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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The Social Media Policy – not just for the big players

Mindjumpers

Being a small to medium sized business you may not have thought about a Social Media Policy. All businesses should make a plan Before I hear a collective virtual *sigh*, a social media policy is essential for any business who wants to get online – no matter how small.

Policies 218
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Twitter Tales – A Bunch of Twitter Cases

Mindjumpers

Technology equipped riders could send an email from their phone or computer with a 140 character update in their subject line that would be published on the account. He was tired of unpredictable train delays, so he came up with the simple idea to start the Twitter account @Caltrain.

Twitter 205
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Twitter Tales – A Bunch of Twitter Cases

Mindjumpers

Technology equipped riders could send an email from their phone or computer with a 140 character update in their subject line that would be published on the account. He was tired of unpredictable train delays, so he came up with the simple idea to start the Twitter account @Caltrain.

Twitter 202
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The Most Badass YouTube Video Ever?

Mindjumpers

Posted by Anders Justesen Jensen Sep 1st, 2010 Tweet Sylvester Stallone’s new uber-action packed movie, The Expendables, features the crème de la crème of past and present action stars including Jet Li, Dolph Lundgren, Jason Stratham, Mickey Rourke, Steve Austin, Bruce Willis, Arnold Schwarzenegger and of course Sly himself.

YouTube 220
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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica starts right in talking about how Dunkin’ Donuts makes it a policy to listen first, then talk. “That changes the very nature of the kind of information that you publish as a brand,” he says, “and the kind of content that you put out there.” She just published her book, Think Like Zuck.

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An Interactive YouTube Adventure

Mindjumpers

YouTube has been a great place to publish fun ad videos in the hope that they will go viral. The pizza chain HELL , located in New Zealand, has created something to entertain their customers with and to give them the control in an interactive YouTube adventure. This is certainly a different way of using YouTube.

YouTube 219