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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52
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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Published on Categories. Published on. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok.

B2B 136
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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

Published on Categories. Published on. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Seven Days in June” was published during the summer of 2021 and has remained a #BookTok mainstay ever since.

Brands 109
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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Some seniors are even using the platform to showcase their fashion sense.

Instagram 145
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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option.