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18 Impactful Black Creators to Follow on Social Media

Later

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. 1: Jayde I. View this post on Instagram.

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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Landscape feed.

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The key to Victoria’s Secret social media success

Unmetric

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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When Silence Is Golden On Social Media

Firebelly

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. After being slammed for his tweets during the Arab Spring uprising in Egypt, fashion designer Kenneth Cole found himself back in the hot seat last month when he tried to make light of the U.S.

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What Are the Top Social Media Platforms for SMBs?

Later

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. This wasn’t the way it was meant to be.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. Speak to your expertise, with your lens. Enlist your followers.

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