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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 136
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17 social media management tips for productivity and organization

Sprout Social

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

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Customer service tiers: What they are and how to create them

Sprout Social

Without this level of structure, skilled support agents might get stuck dealing with FAQ-level inquiries, while beginners wrestle with complex problems. The number of support tiers your business needs largely depends on the complexity of your service or product. Why do organizations use tiered support?

How To 108
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How to Automate DMs on Social Media

Hootsuite

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. What are automated DMs?

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9 Chatbot builders to enhance your customer support

Sprout Social

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. Table of contents: What is a chatbot builder?

Hubspot 101
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages.

HootSuite 120
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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. You can use Messenger marketing to send updates, special offers, and product information.

Strategy 118