Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Firebelly

APRIL 2, 2018

Though Facebook and Instagram have both reached hero status, they have very different superpowers. Team Facebook Let’s talk vanity metrics. Team Facebook Let’s talk vanity metrics. Facebook is the patriarch of the social media family and has therefore benefited by a generous head-start.

Instagram 131

Instagram Brands Facebook Comparison 131

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Gone are the days when SEO was important just for the SERP.

SEO 154

SEO Social Media Strategy Hashtag 154

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 180

Case Study Study Communities Joomla 180

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. Case studies show that 80% of Instagram users follow at least one business profile.

Instagram 162

Instagram Strategy Marketing Metrics 162

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at [link] (look in the interactions category).

Metrics 159

Metrics Postrank Social Media Klout 159

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

Case Study 213

Case Study Library Communities Study 213

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat. This case study appeared 10 days after the conclusion of the promotion.

Case Study 139

Case Study Study Social Media Repository 139

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in! ?. Really excited for this one.

Case Study 69

Case Study Study Social Media Tools 69

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

Facebook 145

Facebook How To HootSuite Template 145

Sprout Social

NOVEMBER 21, 2023

Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. It’s like preparing for a championship game.

Comparison 109

Comparison Analysis How To Sentiment 109

Social Media Network Marketing

AUGUST 15, 2014

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. This is to be done at the very beginning.

Metrics 100

Metrics Social Media ROI How To 100

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. With an average of 1.47 Content published between Monday and Wednesday recorded a 3.5% below average engagement rate.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Ignite Social Media

MAY 16, 2016

Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest. The Reaction to Facebook Reactions. The study also concludes that video content receives 40% more Reactions than image posts. I “Love” this insight.

Engagement 104

Engagement Facebook Twitter Study 104

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. use of new acquisition and engagement metrics. use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Ari Herzog

JANUARY 28, 2011

Using yesterday’s blog article as an example of the type of Facebook buttons you see on many websites and blogs enabling you to click and like or click and share content with your friends, you can see 12 people clicked the Facebook Share button (in the bottom right of the accompanying screen shot).

Bookmarklet 177

Bookmarklet Facebook Case Study Metrics 177

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

Case Study 168

Case Study Communities Study Committee 168

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. I don’t think so.

Feed 110

Feed Feedly News Facebook 110

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. User focus.

Trends 276

Trends Survey Study Metrics 276

Social Media Network Marketing

MAY 21, 2013

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. This is to be done at the very beginning.

Metrics 85

Metrics Social Media ROI How To 85

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Measuring the Right Metrics. Avoiding “Clicky” Users.

Conversation 131

Conversation Social Media CPM Metrics 131

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Brands 150

Brands Case Study Content Facebook 150

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. There have been studies, but there’s no agreed upon “perfect number.” You can even see your post’s reach and how your post was found, including a “from hashtag” metric. How to Use Hashtags on Facebook.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Improves employee performance.

Training 124

Training Study Metrics Social Media 124

The Realtime Report

JULY 10, 2012

As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. This is the first-ever published “pre-post” study on the effect of liking a brand. Not so fast.

Research 175

Research Facebook Compete Consultant 175

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Strategy 111

Strategy Facebook Marketing Metrics 111

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Breakdown of People Frequency of all Brands in the Study. Our Hypothesis.

Research 163

Research Engagement Facebook Retail 163

The Realtime Report

FEBRUARY 3, 2017

How To Optimize Your Facebook Ads Like A Pro. Facebook’s advertising network allows you to reach millions of potential customers very easily. That said, it is difficult to get the best results, such as a high conversion rate, when relying on Facebook’s automatic settings. Fine Tune Your Ads. Use Third Party Analytics.

Facebook 70

Facebook How To Advertising network Analytics 70

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. This is not the place for “number of followers” as a metric. Click To Tweet. Measurement(s).

Social Media 153

Social Media Strategy Content Template 153