Firebelly

APRIL 2, 2018

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Team Facebook Let’s talk vanity metrics.

Instagram 131

Instagram Brands Facebook Comparison 131

Firebelly

APRIL 29, 2013

What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page? How to Optimize Your Facebook Page for Facebook Graph Search.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. Content will continue to rule.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Firebelly

MAY 14, 2012

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 5 Awesome Examples of Instagram Marketing From Real Brands. That’s too bad.

Instagram 236

Instagram B2B Marketing Trends 236

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

MARCH 18, 2014

Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications. Blog Facebook; Emeric Ernoult; Organic Social; Agora Pulse'

Facebook 203

Facebook Statistics Organization Platform 203

Firebelly

SEPTEMBER 24, 2012

Facebook has announced major changes to Facebook Offers. Facebook Offers: The Beginning of the End of Business Freebies. In order to take advantage of the new tool, businesses will have to make a minimum advertising purchase and target their offer, rather than blasting it to any Facebook user who will pay attention.

Facebook 200

Facebook Social Networking Advertising Tools 200

Firebelly

DECEMBER 16, 2013

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint.

Influencer 233

Influencer Marketing Authentication Survey 233

Firebelly

DECEMBER 5, 2013

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Blog Facebook Social Media'

Feed 175

Feed Feedly News Facebook 175

Firebelly

JANUARY 25, 2012

Facebook Marketing Solutions , the official Facebook Marketing page, has launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1, 2012. Calling all small business owners!

Small Business 256

Small Business Facebook Marketing 256

Firebelly

NOVEMBER 7, 2013

So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service.

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

OCTOBER 17, 2012

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts.

Facebook 194

Facebook Blogosphere Organization Advertising 194

Firebelly

MARCH 9, 2011

Video can be a great part of an online marketing mix. Many people upload and share YouTube videos, but there are also advantages to Facebook Video as well. Note: I would not recommend using Facebook Video instead of YouTube. Facebook videos can be embedded into your blog or website. You can tag people in Facebook videos.

Video 185

Video Tips Facebook Embedding 185

Firebelly

MAY 7, 2012

Here are 5 must-reads on Facebook Offers that we don’t want you to miss. Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Facebook launches Offers: Coupons in your News Feed. How to Launch Facebook Offers in Minutes. Facebook Offers: Yet Another Social Deals Attempt. Businesses.

Facebook 177

Facebook Discount Loyalty Feed 177

Firebelly

JULY 23, 2014

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Facebook'

Social Media 222

Social Media Facebook Feed Feedly 222

Firebelly

JULY 28, 2014

dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. Facebook'

Marketing 172

Marketing Social Networking Report Sites 172

Firebelly

AUGUST 17, 2015

Facebook is a no-brainer for any brand and the NFL isn’t any different. Facebook is essential when it comes to interacting and engaging with their most loyal fans. So who’s the most popular on Facebook? If your team didn’t make it, perhaps they need to do a little work on improving their Facebook game. AFC North.

Team 100

Team Facebook Conference Hashtag 100

Firebelly

JUNE 4, 2012

Here are your 5 must-reads on Facebook’s Promoted Posts that began rolling out last week. Facebook Promoted Posts: A Step-By-Step Guide. By Lauren Drell Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds.

Facebook 202

Facebook Advertising Social Networking Organization 202

Firebelly

JULY 2, 2012

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Want To Really Engage With Facebook Fans? Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means.

Conference 186

Conference Marketing Banking Analysis 186

Firebelly

NOVEMBER 4, 2011

Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Of course, as long as the Facebook page is managed properly –. For one, effort should be taken to make the Facebook page effective as a community tool.

Communities 194

Communities Company Facebook Web 2.0 194

Firebelly

MARCH 5, 2012

Below are 5 must-reads on using Facebook Timeline for Pages that we wouldn’t want you to miss. The Complete Guide To Facebook Timeline Pages. 14 Ways New Facebook Betrays Small Business. 14 Ways New Facebook Betrays Small Business. Eleven Ways Facebook Page Timelines Change Your Content Strategy.

Facebook 219

Facebook Small Business Features Strategy 219

Firebelly

AUGUST 3, 2010

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. FOX 59 News in Indianapolis reported on the story and the Facebook wall comments escalated even further. View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. View an alternate.

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

OCTOBER 20, 2015

Brands have to understand what a powerhouse Facebook has become. billion active users that log into Facebook every month. Facebook accounted for 81% of content sharing in the 4th quarter last year. Over 79% of Facebook users will be mobile this year. Facebook ad revenues grew 63% within the last year alone. .

Brands 100

Brands Facebook Mobile Industry 100

Firebelly

MARCH 30, 2012

Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. Facebook’s primary page with nearly 65 million fans. Facebook Marketing Solutions. Facebook Marketing Solutions helps marketers reach their customers on Facebook.

Facebook 197

Facebook Mobile Education Issues 197

Firebelly

JULY 30, 2012

We don’t want you to miss these 4 must-reads on new changes Facebook made to its Reach metric. Facebook Radically Changes ‘Reach’ Metric: How You Were Affected. By Corey Eridon Have you checked out your Facebook Insights lately? Facebook changed its Reach metric – will it impact your business page?

Metrics 175

Metrics Facebook Mobile Analytics 175

Firebelly

APRIL 11, 2016

Mobile users spend 30 minutes a day on Facebook. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. Read on to find out why this matters for your brand. That’s the conclusion from this Statista chart.

Social Networking 100

Social Networking Brands Facebook Mobile 100

Firebelly

JANUARY 16, 2013

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. Let me explain.

Facebook 186

Facebook Paid Search Small Business Data 186

Firebelly

SEPTEMBER 26, 2011

Facebook rolled out a lot of changes last week. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. As someone who helps clients navigate the constantly changing world of Facebook, I was more interested in how these changes would affect brands. Some users love the new Timeline.

Brands 192

Brands Facebook Feed Feedly 192

Firebelly

JULY 14, 2011

Many out there are job hunting, and for some reason, many of us end up on Facebook during our online job searches. It may be attributed to the fact that Facebook is the greatest time suck when you’re supposed to be doing something else, but that’s another blog post. And it’s an equally beneficial program for job posters.

Posterous 153

Posterous Facebook Badge Report 153

Firebelly

JULY 6, 2012

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. While ‘Facebook’ itself has become a verb (e.g. “Go ’ We’ll have more from the 2012 AllFacebook Marketing Conference in future posts. Stay tuned!

Facebook 170

Facebook Conference Examples News 170

Firebelly

JUNE 10, 2011

This left a lot of people, including me, wondering “What about Facebook?&#. Obviously, somewhere along the line, Facebook and Apple decided they don’t like each other. Twitter has about 175 million users, compared to Facebook’s 700 million. Is this a huge blow to Facebook? Yes… and no.

Facebook 188

Facebook Apple iPad iPhone 188

Firebelly

OCTOBER 14, 2010

This week Facebook announced that it was partnering with Bing to provide a way for people to bring their friends' "likes" into their online searches. It's just one more reason why brands should consider making Facebook's "Like" buttons part of their website. Here's a brief video explaining how it works: [ Video URL : [link] ].

Facebook 162

Facebook URL Engineering Video 162

Firebelly

JANUARY 10, 2012

Over the next 6 weeks we will be sharing 6 tips on Facebook page management. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations on your Facebook page should be about people and not all about you and your product.

Tips 184

Tips Content Facebook Conversation 184

Firebelly

DECEMBER 28, 2011

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Facebook For Business Tip #1: Pages not Profiles. Facebook For Business Tip #8: Wildfire Contests. Facebook for Business Tip #4: Custom “Tabs”. Facebook for Business Tip #4: Custom “Tabs”.

Social Media 190

Social Media Marketing WordPress SEO 190

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You only have to write a blog post once a week, and tweet a few times a day, and dabble on LinkedIn or Facebook. You only have to put in a little bit of effort.

Content 182

Content Marketing Creative Commons Industry 182

Firebelly

JUNE 2, 2011

Your last contest brought hundreds of new members to your Facebook community. Can you become a part of their lives on Facebook? Community, if done correctly, represents the grail of marketing. Your community has grown significantly. People have responded to your story and your conversational style.

Communities 194

Communities Questions Facebook Conversation 194