Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.

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Sherrilynne Starkie

JUNE 7, 2012

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies.

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Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

DECEMBER 11, 2012

But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page. PLEASE LIKE MY FACEBOOK PAGE.

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Facebook Newsletter Groups Groups 264

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

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Brands Facebook Study Mobile 150

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

FEBRUARY 1, 2018

Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. WhatsApp Business, is similar to Facebook Messenger and Skype : it helps businesses connect with customers. WhatsApp Business, is similar to Facebook Messenger and Skype : it helps businesses connect with customers. Find out more here.

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API HootSuite Statistics Instagram 207

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. followers .

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

DECEMBER 20, 2020

How Canadians use Social Media. Canadians love social media, especially in Ottawa. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Paid Owned Shared Earned Media Framework[/caption]. Definition: Owned Earned Shared Paid Media.

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Marketing Syndication Adwords News 195

Sherrilynne Starkie

FEBRUARY 10, 2013

hmvXFactorFiring”, and “We’ve all been fired, in a group, of 50+ people! Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills. In fact, it fuelled interest and the debacle went viral in social media. Facebook’s little secret.

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Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. How Facebook handles breaking news and its life cycle.

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API YouTube Data News 150

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Canadian Media Consumption Trends.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city.

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Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

APRIL 13, 2013

The announcement comes just a few short weeks after the original name, the Tomahawks, was pulled the day after it was launched due to a social media backlash about name being insulting to First Nations culture. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections.

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Sports Consultant Newsletter Team 310

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. This was when groups first started to come together to self-organize online.”. Mainstream media picked up on the story. Related articles.

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Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. The content leader will work with PR, social media and marketing teams and anyone working in a customer-facing group. PLEASE LIKE MY FACEBOOK PAGE. The report outlines what ‘content’ means in this context.

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Content Committee How To Curation 282

Sherrilynne Starkie

NOVEMBER 8, 2018

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Facebook and Macy’s team up. Google My Business rolls out new feature. — SS. — SS.

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Retail Trends Survey Small Business 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Not so much. Google to tell us the good news for once.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

OCTOBER 12, 2018

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Facebook cracks down on link bait and ad farms. They generate income for each website visitor.

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Google Film Instagram News 279

Sherrilynne Starkie

MARCH 14, 2015

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. PLEASE LIKE MY FACEBOOK PAGE. Recognize these models?

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Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

SEPTEMBER 17, 2012

Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Brands and their public relations agencies need specific information about a social media influence to understand fully the return on their PR investment. See point No.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. It’s a vast group of more than 14.5 Brands use social media for PR. PLEASE LIKE MY FACEBOOK PAGE. Ottawa Zoomers Show. Content marketing is king.

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MAY 14, 2018

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.

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Influencer How To Policies Reputation 218

Sherrilynne Starkie

JULY 19, 2013

How big is this the group in relation to the number of followers overall? PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media Twitter analytics Best practice Social network' This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JANUARY 11, 2013

Their main purpose is add value for advertisers by grouping properties under one banner but participating bloggers are required to follow certain standards, such as never plagiarizing and always disclosing commercial and other interests on their blogs. PLEASE LIKE MY FACEBOOK PAGE. Related stories : Top tips for bloggers and brands.

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Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Augmented Reality could come to Facebook news feed ads soon. Facebook is testing the use of AR for product ads in the news feed. followers .

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

DECEMBER 19, 2017

There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Facebook users can now hit 'snooze'. Facebook now allows users to ‘hit the snooze button’. It means people can temporarily unfollow a person, Page or group for 30 days.

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Microsoft Facebook Travel Sports 210

Sherrilynne Starkie

JUNE 9, 2013

Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. The company has a range of premium products that are exclusive to this group. The social customer.

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Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Linkedin, Facebook, Instagram and Snapchat all feature. Social media users can receive voice messages on mobile and on web. Voice messaging comes to LinkedIn.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

DECEMBER 6, 2018

Top Five Must-Know Social Media News Stories & it’s beginning to look a lot like Christmas with lots of fun and useful new tools and features! Google, Facebook, Skype and Instagram all feature! A new way to share gift ideas on Facebook. Facebook doesn’t mind ripping off great ideas, right Pinterest? — SS.

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Exercises Microsoft Instagram Google 150

Sherrilynne Starkie

FEBRUARY 1, 2014

76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. In digital PR, practitioners are no longer overly-focused on chasing journalists (although solid media relationships remain essential).

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Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

SEPTEMBER 12, 2018

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). A handful of companies, such as Facebook and Google, dominate global markets. But social media is definitely opening up new avenues for participation.)

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Hotels Communities Industry Social Media 342