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Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

I’ll admit that it’s fun to bash Klout. I have the belief that, despite what Klout says, it ties a large part of how “influential” you are directly to how much you tweet. That’s my Klout score over the past several weeks. This is the main reason I just can’t take Klout incredibly seriously.

Klout 204
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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 161
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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

You should also care because in that group of thousands of nobody’s is your next advocate or hater. Many high-Klout folks auto-follow. So, if you are looking to increase your Klout score, find others who have high scores. So, if you are looking to increase your Klout score, find others who have high scores.

Klout 221
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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213
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The Truth About Marketing Leadership

Twist Image

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? advertising.

Klout 81
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Which voices are most influential in your market space. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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What Is True Reach?

Small Business Mavericks

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? But what does it mean?

Klout 161