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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? What are the types of NLP categories?

Process 111
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

And we’re not just talking about tiny purchases here, with the average value of online orders referred through social media standing at a shade over $79. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 221
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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

Mobile 108
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Maybe some processes are repetitive, or some solutions cause more friction.

Examples 104
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement. Ultimately, it comes down to leading by example.

Team 113
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The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO

The Realtime Report

What to Know About Conversational AI Conversational AI is a branch of AI that focuses on creating natural and engaging interactions between humans and machines using natural language processing (NLP), speech recognition, machine learning, and other technologies.

SEO 91
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What’s the best way for brands to use Instagram video?

Sprout Social

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video.

Instagram 143