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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

And we’re not just talking about tiny purchases here, with the average value of online orders referred through social media standing at a shade over $79. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Maybe some processes are repetitive, or some solutions cause more friction.

Examples 102
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Showing them] it’s meant to be an iterative process versus prompting AI and using the initial response as your final product,” she says.

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7 Essentials for Paid Media Plan with Examples

Oktopost

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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How to Create a Process That People Love to Follow

agora pulse

Are you using a process that works? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. If you follow a process every time you schedule a tweet or publish a post on Facebook you will: Get the task done quicker. Why You Need Social Media Processes.

Process 96
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The role of artificial intelligence in business in 2024

Sprout Social

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Artificial Intelligence refers to the simulation of human cognitive functions by machines. What is AI?

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