Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now. For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 128

Metrics Postrank Klout Marketing 128

Firebelly

AUGUST 3, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing.

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Mashup Resources Google Domain Name 134

Kikolani

NOVEMBER 2, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 7 Outstanding Example Presentations Using Prezi – Want content beyond text? Track these 6 key metrics for measuring marketing effectiveness. Freelancing.

Mashup 117

Mashup Resources SEO RSS 117

Firebelly

NOVEMBER 11, 2009

Digitalia | Indianapolis Social Media Marketing « Tweetie 2: The Best iPhone Twitter App | Main | Twitterese — The new way to speak online » November 11, 2009 Time to Elf Yourself for the holidays Social Media Marketing helps fuel holiday spirit It’s the most wonderful time of the year. Bells are jinglebelling.

Paid Search 124

Paid Search SMS Syndication Social Bookmarking 124

Firebelly

JUNE 24, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media?   Ning, for example, announced last monththat it will be phasing out its free users, and Grou.ps only allows for acertain number of users and uploads before it pushes you to their paid system. Would it work for yours?

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Social Networking MySpace Paid Search SMS 121

Firebelly

MAY 20, 2010

" Below is an example of a profile photo directing people to a desired tab that we created for a client during a sweepstakes they were running:   I realize it's a bit hard to read at this size, but the top half of the graphic is dedicated to their promotion and under the pinata, it says "Click the Sweepstakes tab to enter.

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Facebook Paid Search SMS Syndication 123

Social Media Marketing

AUGUST 26, 2016

Paid search advertisement has been popularized due to its immense benefits to innumerable online businesses. The market environment is very demanding that increases the competition and leads to ever changing technology as well internet marketing guidelines. What do they need to be ready for?

How To 60

How To Paid Search Guidelines Campaign 60

Sprout Social

FEBRUARY 11, 2021

In 2020, Acronym developed a comprehensive digital campaign including full paid social, search and SEO strategy to launch and promote an ecommerce site for a travel industry client. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

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Kikolani

SEPTEMBER 21, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 21 Reasons You Should Write Guest Posts – As Penguin and Panda (the latest Google updates) have shown us – times are changing in SEO. Search Engines / SEO.

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Mashup Resources SEO Remix 117

Kikolani

MAY 3, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. So today, we’re going to expand that list and add 75 MORE must read blogs for you to consume that cover marketing and business inspiration! The Resources Mashup. Featured Post.

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Mashup Resources Products Press Release 130

Firebelly

OCTOBER 15, 2009

Digitalia | Indianapolis Social Media Marketing « Content Update: Stories connect Us | Main | Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. What other examples have you found of the amazing socialimpact of social media? » October 15, 2009 Don’t try to fight it.

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Social Media Paid Search SMS Syndication 100

Firebelly

OCTOBER 23, 2009

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. For example, check out the very popular site colourlovers. It’s bigger than all of us. Here are my top 5 reasons that I would recommend WordPress any day of the week: WordPress can make websites that don’t look like blogs. This is very untrue.

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WordPress Content management systems Paid Search SMS 100

ProBlogger

APRIL 10, 2017

HyperText Transfer Protocol, or HTTP codes and redirects, are vital to your SEO efforts. Sitemaps that contain bad URLs are called “dirty sitemaps”, and they can lead to the engines losing trust in those sitemaps,” according to Search Engine Watch. For example, providing URLs that 404, 302, 500, etc.”. 100 status codes.

URL 50

URL Class SEO Engineering 50

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

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Campaign Social Media Metrics Trends 111

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. SEO share of voice.

SEO 143

SEO Social Media Metrics Sentiment 143

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. For example, let’s use the facts we stated earlier.

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Tools Digg Nielsen Klout 151

Firebelly

OCTOBER 26, 2009

Thats marketing 101. Remember, a great portion of Twitter's users are not marketers. The "Successful Meetings" and "Event Marketer" magazines have articles regularly in them about the adoption of Twitter by conventions and event planners. #4-Twitter Again, another example of the diversity of Twitter.

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Paid Search YouTube Eventful Twitter 107

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

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Metrics Content Marketing Newsletter 98

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. What is B2B Search Marketing? Google, Bing, and Yahoo).

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B2B Marketing SEO Engineering 118

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. And we also know that many people who come to our sites through the search engines may not be in our target audiences. If I take a look at a few other high-traffic posts, I can start to form a clear picture of how these users search. Content marketing metrics.

Metrics 40

Metrics Blogger Collaboration RSS 40

Kikolani

SEPTEMBER 13, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Marketer’s Guide to Getting Started With Content Personalization – Learn how to integrate personalization into every part of your marketing. Blogging / Content.

Marketing 126

Marketing Paid Search Mashup Forums 126

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. There are three types of media: earned, owned and paid. Examples of earned media. Search engine results. What is earned media?

Strategy 136

Strategy Tips Review Findability 136

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 9, 2013

How has the way buyers in your market make procurement decisions changed? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. Why do they (really) buy from you?

Strategy 190

Strategy Marketing B2B Exercises 190

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. Share of voice for SEO. Competitive advantage.

Social Media 144

Social Media How To HootSuite Metrics 144

The Realtime Report

DECEMBER 18, 2018

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? Which approaches should you embrace to make your marketing efforts more efficient and effective? Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. SEO Checklist: 60 Essential Checks Before Launching a Website : Is your site ready to be launched?

Marketing 264

Marketing SEO Case Study Small Business 264

Josh S Peters

JANUARY 21, 2013

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. Paid, Owned, and Earned. feel free to skip this part.

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Wiki Paid Search Adwords StumbleUpon 178

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Search Trends.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Rebekah Radice

SEPTEMBER 13, 2016

11 Steps to the Best Social Media Marketing Campaign. That’s the power behind a social media marketing campaign that’s custom designed to: Attract. More than likely, you’re the marketing stakeholder and architect – the creator of this campaign. No matter what email marketing system you use: MailChimp.

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Campaign Social Media Marketing URL 143

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now. Having trouble reading this image?

Facebook 182

Facebook Foursquare Paid Search Discount 182

Webbiquity SMM

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Offers insight into content performance for you and your competitors across all key channels – including social media, blogs, email, earned media, ads and SEO. Google Review Count: 400,000.

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Tools Sample Samples Price 100