Janet Fouts

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Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Facebook Facebook Pages'

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Here’s an example. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.”

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Wait, Facebook is MySpace?

Janet Fouts

Facebook is showing off a brand new look and as usual everybody’s in a snit about it. On Twitter today Myspace is trending, not because it’s about Myspace but because people are suggesting Facebook is doomed to the same fate as Myspace. Facebook should focus on it’s strengths and what it’s user base wants.

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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. Why am I suspicious?

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. So what do you do?

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Naming your Facebook page

Janet Fouts

link] for example. It’s the only way people are going to find you on Facebook. Facebook turns spaces into hyphens. Somebody asks for your Facebook page address and you say: Sure, it’s “Facebook.com slash river hyphen city hyphen widget hyphen factory&# ! First off, no spaces. Google likes hyphens.

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IS Your Website GDPR Compliant?

Janet Fouts

Of course, we are all aware of the privacy issues now in the news about Facebook and other major networking sites. Now, not many companies harvest as much data as Google, Facebook, Twitter, and others, but we should still take these new rules as good practice. So does Google, Facebook, Twitter and so many others.

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