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How AI is changing communications and PR: Risks and benefits

Sprout Social

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. The policy is concise and straightforward, even for individuals with limited experience using AI tools.

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Twitter trending topics: How they work and how to use them

Sprout Social

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Understand audience sentiment around major topics. One of the benefits of using Promoted Tweets is that Twitter has an exclusivity policy.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Sentiment Analysis. Most of this information aligns with your interests and offers a personal context.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection.

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Office reopening? How to help your marketing team navigate the future of work

Sprout Social

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. While some things slowed down during the events of 2020, data from the Harris Poll, on behalf of Sprout Social, revealed that social media use increased —and shows no signs of slowing down. — Jenni Field (@mrsjennifield) April 17, 2021.

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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

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Conversational marketing: What it means for your social media strategy

Sprout Social

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Passengers can get help finding a reservation, accessing their Amtrak Guest Rewards, learning about policies and more. Walmart is the undisputed leader of live shopping events on social.