Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 19, 2023

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

MAY 1, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Social media governance is a collection of policies, systems, processes, and approval workflows. But a policy alone is not enough. A social media policy sets the stage for social media compliance.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Hootsuite

JUNE 2, 2022

All of which is to say: as an organization, you should define how much of a change in sentiment you need to see before you can start thinking about the event as a potential “social media crisis.” Check your social media policy. Prevention starts with a clear social media policy for your company. Try it Free.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

JANUARY 10, 2024

Set a policy for each type of customer and complaint Once you’ve categorized your customer and complaint types, create guidelines for handling and resolving specific issues. Create training materials that cover the fundamentals of complaint management and outline company policies and procedures.

Reputation 106

Reputation System Brands Knowledge Base 106

Sherrilynne Starkie

JULY 3, 2018

With the legalization of cannabis, it’s interesting to note that most organizations don’t have policy. First of all you have to raise the awareness of the implications of not having this policy which can be very serious from a legal standpoint. Sentiment analysis is another. It’s a cannabis project.

Policies 231

Policies Project Metrics Sentiment 231

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 29, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. You should also have a policy that covers your employees’ social activity and conduct if you want to avoid legal issues. What is social media risk management?

Social Media 90

Social Media Tips HootSuite Policies 90

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Check out our social media response template for help creating your own policy.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. This can prevent you from gaining a thorough understanding of customer sentiments and conversations around your brand and products.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Keyhole.co

MARCH 16, 2023

An ongoing conversation about a government policy Trying to take advantage of a social media conversation about a government policy that hurts people is an example of a potentially bad time to enter a social media conversation (depending on your stance). — Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

MARCH 2, 2023

Insights can help you monitor social sentiment over time and put out (metaphorical) fires before they start. Create a social media employee policy These days, more and more employees are creating content related to their employers. One way to mitigate this risk is to establish a social media policy.

Social Media 97

Social Media Brands HootSuite Policies 97

Buffer Social

JULY 13, 2022

This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. By having your policy in mind, you’ll be prepared should a situation arise.

Social Media 98

Social Media Policies Team Comments 98

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant always listens to gauge audience sentiment to inform all activity. Employee engagement is the number one concern of CEOs today, so social media is playing an increasing role in HR. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 15, 2021

Understand audience sentiment around major topics. Twitter trends can help you understand the sentiment around trending topics and how people are responding to them. One of the benefits of using Promoted Tweets is that Twitter has an exclusivity policy.

Trends 130

Trends Twitter How To Hashtag 130

Sprout Social

JUNE 23, 2021

Social listening tools like Sprout give you a detailed look at customer sentiment. For example, what does your shipping policy look like? These policies are key to ensuring that your one-off customers return in the future. This is a big one if you’re in ecommerce. Do you offer exchanges and returns? Any guarantees?

Strategy 126

Strategy Policies Resources Loyalty 126

Hootsuite

OCTOBER 12, 2023

Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand? These are particularly useful when you find yourself frequently sharing the same specific details, like opening hours or return policies. Doing this will help you fine-tune your social listening process and marketing efforts.

Social Media 120

Social Media HootSuite How To Template 120

Ignite Social Media

NOVEMBER 2, 2016

Using Brandwatch, we identified trends in their conversation, as well as sentiment. Hillary Clinton’s messaging on Twitter throughout her campaign was relatively consistent, primarily focusing on her experience, policy positioning, and the opposition. In regards to sentiment, her tweets were heavily neutral.

Sentiment 60

Sentiment Policies Campaign Trends 60

Socialmedia.biz

AUGUST 10, 2020

One way of handling this successfully is by selling off some items like furniture, electronics, non-sentimental valuables, and even the car. Contact the insurance company to have your policy aligned to the new state requirements and update your information with any recurring billers. Comply with new state rules.

Tips 95

Tips Insurance Sentiment Cost 95

Hootsuite

JANUARY 22, 2020

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. These are particularly useful when you find yourself frequently sharing the same specific details, like opening hours or return policies. Take another five minutes to analyze your findings.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. As we look to the post-pandemic workplace, leaders have an opportunity to redesign their processes, policies and norms with the central principles of diversity, equity and inclusion, including making flexible work core to your working model.”

Team 114

Team Marketing How To Policies 114

Hootsuite

JULY 20, 2023

Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template. Social media analytics also helps organizations identify positive sentiments and testimonials.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

OCTOBER 31, 2023

Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Specifying a tone such as assertive, happy, empathetic or friendly, helps sentiment analysis algorithms within the AI tool to choose appropriate words and phrasings in the response to ensure it matches the tone you specify.

Tools 100

Tools How To Sentiment Training 100

Ari Herzog

APRIL 21, 2020

First: Publicly apologize to Anita Hill and indicate policy changes. What tactics are being used to persuade people creating neutral and negative sentiment? If I was advising Joe Biden on how to increase engagement with the American people, I’d suggest the following four things be done as soon as possible. They deserve better.

Posterous 91

Posterous Sentiment Reddit YouTube 91

Socialmedia.biz

FEBRUARY 11, 2019

Sentiment Analysis. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans. Most of this information aligns with your interests and offers a personal context.

Social Media 88

Social Media Sentiment Analysis Study 88

Socialized

MAY 7, 2010

Brown points out that from a legal standpoint, this statement is both puzzling and unnecessary, but it is nonetheless indicative of a general sentiment that there is no longer any reasonable expectation of online privacy. The best policy is to assume you have no privacy. All of the social networking leaders have stumbled.

Privacy 234

Privacy Health Care Sentiment Policies 234

Hootsuite

JULY 15, 2021

It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. And posts from current employees are the best gauge for employee sentiment. Is this against company policy? Post away, knowing everything will be alright. Does this breach my contract?

HootSuite 135

HootSuite Sentiment Study Collaboration 135

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. How to get Yelp reviews without violating policies.

Review 127

Review How To Guidelines Badge 127

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. million social messages talking about quarantine policies and social distancing. The conversation sentiment in March hit a high of 50% positive. million messages throughout the month.

Brands 115

Brands Sentiment Conversation Hashtag 115

Sprout Social

NOVEMBER 6, 2020

Let’s say you’ve recently changed your work from home policy. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings. You could compare reviews before and after the change, monitor the changes in sentiment and further refine your plans based on the feedback you receive.

Review 97

Review FAQ Construction Metadata 97

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 147

Team Marketing ROI Training 147

Hootsuite

JUNE 28, 2023

Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level? Different industries and countries have different legal requirements for handling customer data.

HootSuite 120

HootSuite URL Analytics Forums 120

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents.

API 52

API Case Study Training Conference 52