From giving an overview of  what is location-based marketing at the Triangle AMA Social Media Boot Camp , moderating the Triangle Interactive Marketing Associations panel called “ Doing business the hyper-local Social Media Way &# and participating in a  Social Fresh Panel called The Evolution of Foursquare Marketing. We have a few more upcoming speaking events that have yet to be announced as well. I’ve been thinking about some of the questions from the events and created a list of 15 trends I’ve noticed from marketers attending recent geo / location-based events. MORE >>

The event was structured in a unique unconference style, great for encouraging brainstorming and insights sharing. That can hold for any QR codes (or other markers) , location based solutions (take Foursquare and add into it one more display layer) and of course more advanced sensory system which can also monitor and provide feedback. Trend Spots Trend Spotting Tools TrendFreaks game Trends Review advertising consumer behavior definitions gaming information mobile prediction research 2.0 Add to that a great UI experience and you get Augmented Reality! MORE >>

You may be familiar with Foursquare - it's an app that allows you to check-in to locations such as restaurants and announce that status to friends. I also connected my Ditto account with Foursquare, where thankfully I have limited my connections to close friends that I would be happy to share a meal or coffee with on short notice. Given prior speaking commitments I cannot be at SXSW, however, I have full confidence that Ditto will be one of the hot start-ups that will strongly emerge from that event. Think about it. Twitter used to ask you what's on your mind. Not hungry? MORE >>

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe European social media trends 12/01/2010 tags: social media statistics , social media trends by Gemma Went I’ve been doing some research on social media usage for a client’s business case project and came across this useful slideshare presentation from Tom Smith at Trendstream ( @tomtrendstream on Twitter ). It’s a presentation he gave to the IAB Europe Social Media Research Showcase in October 2009. He goes into more detail on the implications of his findings here. what a year! MORE >>

The Art of Conversation (and the jazz analogy) » How can Foursquare benefit B2B? It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. Starbucks , Whole Foods and Domino’s have harnessed a trend that seems tailor-made for retail (and food in particular) – check-ins mean prizes, and of course, greater loyalty too. Is Foursquare even relevant? Here’s my rationale: Foursquare is a location-based tool and that’s where it offers most value. But what about the B2B environment? If not, sort it out! MORE >>