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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 209
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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 122
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 130
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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

Image source The worse your work-life balance, the more likely you are to experience burnout , so do your best to stop responding to emails and checking your work social accounts when you’ve logged off for the day. Once you’ve cleared it, everything else you tackle that day will feel like a cinch in comparison! It feels efficient, right?

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How to use Google Analytics for stronger social media reporting

Sprout Social

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget. Select your industry category and business size.

Analytics 140
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

LinkedIn 177
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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

” Discord may not be on your radar as a social media marketing tool. That doesn’t mean it can’t be part of your marketing strategy. Here are some concrete examples of how Discord can contribute to your business’s social media marketing. Host Discord Events. That makes the platform a natural fit for real-time events.