Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152

Review Social Media Marketing Handbook 152

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Share it on StumbleUpon. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Will Facebook replace your B2B Marketing email system?

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Share it on StumbleUpon.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Small Business Mavericks

MARCH 17, 2011

It’s what Erica DeWolf calls StumbleUpon. Because of that, it’s become a popular way for many marketers to present their websites for discovery. But StumbleUpon offers some unique ways of being found. Yes, StumbleUpon came upon this concept long before Facebook. It has worked for SU for about nine years now.

Small Business 117

Small Business Engineering StumbleUpon Case Study 117

Buzz Marketing for Technology

AUGUST 11, 2010

But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Share it on StumbleUpon. We hope you agree!

Advertising 228

Advertising Facebook Adwords B2B 228

Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. What: A charity party.? Answers Yahoo!

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Share it on StumbleUpon. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Share this on del.icio.us.

Social Media 230

Social Media SM2 Energy Microblogging 230

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. Come to your mom blogger event? StumbleUpon : A lot of mom bloggers use StumbleUpon to cruise the web, find other mommy websites, and meet related Stumblers. Ask for something specific.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C.

Proposal 171

Proposal StumbleUpon Digg Project 171

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

The Marketing Blog

OCTOBER 1, 2007

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Here are some nice presentations worth a watch. The scope of my blog-posts span across the Enterprise 2.0

Web 2.0 100

Web 2.0 Startup Marketing FeedBurner 100

Bill Hartzer

JANUARY 19, 2010

The Bay Area Search Engine Academy has officially opened their enrollment and registration for approaching Search Engine Optimization classes and internet marketing training for companies. Share it on StumbleUpon. “Anyone can learn our six-step process and get results,&# Petty adds. Share this on del.icio.us. Post this on Diigo.

Training 101

Training Engineering Class Wireless 101

Buzz Marketing for Technology

JUNE 17, 2010

Starting on June 18th, 2010 will mark the start of the 104th anniversary of this challenging event. Share it on StumbleUpon. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race. Tweet This! Share this on Facebook. Share this on Linkedin.

Team 197

Team StumbleUpon Digg Reddit 197

Kikolani

OCTOBER 12, 2010

Thanks to an idea from Michele McGraw on ways to prep your blog before an event, I decided to do two lists for newer readers as well as people I meet at Blog World Expo later this week. Blog Marketing. This first list is a compilation of the top posts on Kikolani, as determined by PostRank ’s engagement analysis. Blogging Tips.

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Jason Yormark

NOVEMBER 1, 2010

They host great events, and the Halloween celebration is always a hit with the kids. This year their were literally 30-40% of the businesses that choose NOT to participate in this year’s event. Share it on StumbleUpon. Tags: Digital Marketing Social Media. No candy, no employees, CLOSED. Some background first.

Technorati 150

Technorati How To StumbleUpon Digg 150

Idaconcpts

JULY 22, 2010

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. The key is to put in a “Track Event” into the buttons. Share it on StumbleUpon. What this post is about.

Analytics 128

Analytics URL Technorati Eventful 128

Bill Hartzer

MARCH 24, 2011

The Social Media Club in Dallas Texas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Worth Search Engine Marketing Association to host an event called Dallas4Japan. Share it on StumbleUpon. – 9:00 p.m. on Thursday, March 24, 2011. Tweet This!

Hosting 98

Hosting Social Media Airlines StumbleUpon 98

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Search for a brand name or keyword across all of the most popular social networks at once?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice. Tweet This!

Alltop 148

Alltop Tips Hubspot Directory 148

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter. There are always changes in the market. There are some big variables there.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Webbiquity SMM

DECEMBER 6, 2010

PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Share it on StumbleUpon. Social media and PR can both be used to influence journalists and other influencers online. Smart companies and agencies are putting this together. Share this on Facebook.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. It can fundamentally change the way companies market their products and communicate with customers. Share it on StumbleUpon. Any teenager can set up a Facebook page and start sharing status updates with their friends. And it will for many businesses. Tweet This!

Social Media 167

Social Media How To Technorati StumbleUpon 167

The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. November 26, 2009.5:10 I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Resources 138

Resources Web 2.0 Startup FeedBurner 138

The Marketing Blog

JULY 23, 2008

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Social Media 100

Social Media Brands Web 2.0 Startup 100

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. A fantastic utility and must add to any marketer’s kitty. Let’s look at the 2 ‘W’s then.

Google 100

Google Web 2.0 Startup Survey 100

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Idaconcpts

FEBRUARY 5, 2011

When you have an established presence on Facebook with either Facebook Pages or Facebook Events (or both), you can turn to Facebook Ads to allow your messages to reach a broader audience. Good options are Facebook Ads for Facebook advertisement, LinkedIn Ads for LinkedIn promotion, and MyLikes for Twitter marketing. Facebook Ads.

Advertising 155

Advertising Social Media LinkedIn How To 155

The Marketing Blog

AUGUST 2, 2007

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. Home About In the Media Discussion forums still alive. Quick post – Cool sites (Wis.dm) August 2, 2007.10:53 Do u mind giving tutoring me ?

Web 2.0 100

Web 2.0 Startup Marketing FeedBurner 100

The Marketing Blog

JULY 10, 2010

Bewildered and bit unhappy with the sequence of events in the day we were looking at the desktops and were wondering what to do. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Startup 191

Startup Web 2.0 FeedBurner Consultant 191

The Marketing Blog

AUGUST 12, 2010

Technology Partners : itemperance consulting Image Credits: Eric Parker Share this: StumbleUpon Digg Reddit 1 Comment Filed under Facebook , Iffort Tags: India , web2.0 , Facebook , Iffort , facebook hyderabad , Itemperance 1 Comment Tweets that mention Facebook and India « -- Topsy.com August 12, 2010 at 3:16 pm [.] We would be glad to help.

Alltop 127

Alltop Web 2.0 Facebook Startup 127

Saying It Social

MAY 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? from May 23rd – 29th this year, the National Small Business Week event salutes the estimated 27.2 competitiveness. Taking place in Washington D.C.

Small Business 114

Small Business scribd StumbleUpon Digg 114