Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. Permission marketing. Interaction is at the heart of mobile marketing, but messaging campaigns should abide by rules and etiquette. The discussion prompted @paulbmma to state that permission marketing is “going to be essential.” But what does that mean to marketers? MORE >>

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Bloggers who attend will receive a special gift and those who post coverage from the event will be entered in a mystery gift card drawing where you can win up to $500 at __! Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. I don’t know if journalists care who else is going to a press event, but bloggers do. MORE >>

Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailSharebar Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); Email Network locally Promote early and repeatedly Stream your event online Collect. MORE >>

After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. From a PR point of view an event should be about provoking discussion and debate around the product/service you drawing attention to rather then some tenuous association. b) What do I want to get out of the event on behalf of my client? experiences to inspire their writing. MORE >>

What are the key trends in social media and marketing in Asia? And how should brands harness social media for effective marketing in Asia? caught up with Freddie Laker – social media marketing authority, Asia trend-watcher and Director of Digital Strategy at SapientNitro an interactive marketing, creative design & technology services consultancy – to explore his views and insights in the run up to Social Media World Forum Asia (September 22-23, Singapore). Tags: Events Mobile Social Networking Podcasts Tough questions that require brave answers. MORE >>