Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Special Tricks.

Consultant 268

Consultant Social Media Content Marketing 268

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What to post on social media stories.

Social Media 137

Social Media Platform Instagram Feed 137

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

Template 145

Template Templates Social Media UGC 145

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Webbiquity SMM

JULY 23, 2013

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Industry-specific directories, often published by trade associations and publishers, are another important link source. Social media.

Directory 194

Directory Types SEO Engineering 194

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

Social Media 109

Social Media Video Strategy Tips 109

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

Publishing 209

Publishing Module Syndication Badge 209

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

Social Media 136

Social Media Content Lurker Metrics 136

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. 4 Reasons Law Firms Should Use Social Media. Online today means on social media. Generating leads.

Social Media 125

Social Media Guidelines Advertising Consultant 125

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Under Shortener , select a link shortener to create a compact link to use in your social post.

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Sample Code Social Media HootSuite URL 145

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Social media optimization (SMO) is an entirely different ballgame. In this guide, we’ll break down some easy social optimization techniques for brands big and small. Social searchability optimization.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. Think of social proof as a self-sustaining psychological feedback loop. Social proof: Boosts Conversions.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. One way to do this is by doubling down on social media marketing.

Influencer 288

Influencer Brands Policies Privacy 288

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Buffer Social

JULY 12, 2023

I started looking at performance data to strategically decide what types of content I should be investing in. I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. This process took work, but not nearly as much as you might think.

SEO 77

SEO Sites Social Media Metrics 77

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Keyhole.co

APRIL 22, 2024

This is especially important in the world of search engines, where duplicate content is a surefire way to damage your SEO score. Content theft—also known as online plagiarism or content copying—is when your social media or website content is copied and posted on another organization’s online channels.

Content 52

Content How To Engineering SEO 52

Adam Sherk

DECEMBER 9, 2014

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News. The Opportunity is Still Strong.

News 279

News Sites Publishing Data 279

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 8, 2023

SEO stands for search engine optimization. TikTok SEO is the practice of optimizing your video content (rather than your website content) for TikTok’s search engine, algorithm and “For You Page” (rather than for a search engine results page or SERP). Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Buffer Social

MAY 25, 2023

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Growth is inevitable if you can publish consistently, even with a small audience. Direct access to your audience also allows you to nurture more profound relationships.

Social Media 83

Social Media Content Newsletter How To 83

Sprout Social

AUGUST 9, 2019

To relate this back to software, an API can help one application retrieve specific types of data from another. If the API doesn’t support certain types of data, it won’t be able to facilitate the retrieval of that “off-menu” data. There are Multiple Types of APIs. How Does an API Relate to Social Media Marketing?

API 110

API Social Media Banking Software 110

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Social media is the new telephone.

Social Media 167

Social Media Content Marketing Repository 167

Twist Image

APRIL 9, 2016

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Writers used to write for publishers.

Publishing 40

Publishing Trends Journal LinkedIn 40

Rebekah Radice

DECEMBER 28, 2015

When it comes to building a solid social media strategy , there are many things to consider. I also know the importance of a plan that’s engineered and then executed upon consistently. Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer.

Social Media 114

Social Media Strategy How To Analytics 114

Twist Image

MARCH 5, 2011

"What type of content should my company be producing?" Marketing and Publishing. The best content is created by Publishers. Study publishing. Understand what types of content sells. Create a publishing culture within your organization. So, what type of content really works?

Types 111

Types Findability Company Content 111

Ignite Social Media

DECEMBER 13, 2018

LinkedIn’s engineers describe how they did it here : worth a read if you are interested in how algorithms are fine-tuned! Finally, LinkedIn has recently revamped its Company Pages (now just called “Pages”) to include more post types for page managers. Pages can now post PDFs, PowerPoint presentations, and Word documents.

LinkedIn 130

LinkedIn Features Engagement Proposal 130

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” Affiliate sales support independent publishing.

B2B 306

B2B Influencer Platform SMS 306

Oktopost

MAY 2, 2021

YouTube is the most popular video site on the web and a premier search engine. As a social media platform , YouTube is unique because your audience comes there specifically to watch videos. Other social media platforms that support video have posting, commenting, and using heart-shaped emojis as the main attraction. .

B2B 132

B2B SEO YouTube Tools 132