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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

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10 Steps To Get Started With YouTube Creator Studio

Keyhole.co

YouTube Creator Studio is an invaluable tool for optimizing video content and gaining a deeper understanding of their audience’s behavior. As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance.

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How to create a YouTube channel for your brand in 5 steps

Sprout Social

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Non-video ads.

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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Learn about your audience.

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