Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. There are so many more opportunities to get your branded content published.

Hubspot 59

Hubspot Startup Class Loyalty 59

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot.

Marketing 181

Marketing Influencer SEO Adwords 181

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Comparison 145

Comparison SEO Curation Domain Name 145

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Buffer Social

JANUARY 15, 2024

" Short celebrates Paddle Studios as a "content engine of shows, web series, podcasts, and guides that are purpose-built for their exact audience – SaaS companies."  " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. "  2.

B2B 95

B2B Content Syndication SEO 95

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith. One example of this is how I joined The Hustle.

Brands 79

Brands Hubspot Project Chemicals 79

Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Tweet This! Digg this!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media.

B2B 177

B2B Hubspot Class Forums 177

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Writtent Blog

MAY 26, 2014

Blog writing and search engine optimization can, however. Search engine traffic is valuable. A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found.

SEO 97

SEO Hubspot Press Release Engineering 97

Waxing UnLyrical

APRIL 22, 2015

No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Remember that CEOs, engineers, doctors, lawyers, and accountants are real, living human beings too. Doesn’t Google want you to consistently publish content?

How To 100

How To Hubspot Flickr Engagement 100

Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? Content curation on social media is a great way to provide value to your audience and build your own brand. Publish an article on those top five. Share on social.” How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

Curation 40

Curation Social Media Content Startup 40

Convince & Convert

FEBRUARY 17, 2013

It’s not about social media, it’s about marketing. The book is being published by Penguin/Portfolio, the same team behind Seth Godin’s The Icarus Deception , John Jantsch’s The Referral Engine and Chris Brogan/Julien Smith’s The Impact Equation. No spam, no monkey business. Youtilitybook.com.

Strategy 150

Strategy Marketing Hubspot Case Study 150

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. The list here includes free online courses in a number of social media-related topics and disciplines.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

JUNE 5, 2013

How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.”

Small Business 100

Small Business B2B Strategy Content 100

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. My personal experience was getting started with blogging by simply writing a list of questions I get asked about social media or digital marketing most frequently and went from there.

Small Business 60

Small Business Hubspot Proposal SEO 60

Pixlee

DECEMBER 22, 2021

Brands like Knockaround that seamlessly integrate UGC into their ecommerce websites and social media channels help shoppers see products in-action and envision themselves owning the product. Those elements could include pictures, videos, virtual reality, augmented reality (AR), or social media posts. .

UGC 52

UGC Marketing Mobile Review 52

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Press Release 102

Press Release Social Media Syndication Hosting 102

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Now you can provide links to your published works as part of your profile.&#.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Convince & Convert

AUGUST 13, 2015

It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Writtent Blog

JUNE 29, 2016

Telling them to share their thoughts in the comments or share your content on social media is also a great way to make your content actionable. Source: Hubspot. Source: Hubspot. HubSpot Click To Tweet. Source: HubSpot. Search engines no longer place any additional weight on bold text. Source: HubSpot.

Examples 97

Examples Tips Content Hubspot 97

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Razor Social

SEPTEMBER 11, 2019

In all its different types and formats, content fuels the engine of digital marketing. But… this comes with a set of challenges: How do you publish quality content that helps you achieve your business goals while being mindful to the needs of your audience? Use a Social Management Tool to Improve your Marketing Productivity.

Products 77

Products Marketing How To Project 77

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

Study 111

Study Instagram Hashtag Research 111

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

List 85

List Social Media StumbleUpon Blogosphere 85

Writtent Blog

FEBRUARY 10, 2014

When we published posts without keywords, they would consistently underperform. Just check out the success many media companies have driven by creating a high volume of quality content – HubSpot is one example of success from blogging multiple times a day. Your Keyword Strategy Matters. Want proof? Create Value For Your Readers.

Strategy 91

Strategy How To Hubspot Engineering 91

Writtent Blog

JUNE 13, 2013

During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. “When first starting a blog, the most important thing to do is to just start writing and publishing. “When first starting a blog, the most important thing to do is to just start writing and publishing.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Writtent Blog

DECEMBER 22, 2013

The Social Media Strategies Summit – February 4-6, 2014. This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

JULY 25, 2013

89% of consumers use search engines as a tool in purchase decisions. Once you’ve published a blog article and promoted it, what happens? The example below illustrates a perfect alignment of content and call-to-action: Image credit: Social Media Examiner. Use Better Keyword Research. Use Your Content as Educational Assets.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Writtent Blog

APRIL 22, 2013

Integrate Social Sharing. Provide your readers with an easy opportunity for one-click social media sharing by embedding a Tweet-it button in your web copy. Your shares could soar if it’s easier than ever for your prospects to publish your pages to Twitter. Be Willing to Write Badly. Don’t Rely on Spellcheck.

Tips 111

Tips Statistics Wireless Research 111

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70