Trending Sources

16 Tips on LinkedIn From Hubspot Seminar

Engaging Brand

I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. HubSpot  seminar says check out empire avenue as a source of great info/connection. Ensure in group info section.use as many relevant keywords as possible to drive LinkedIn search and search engines. Listening to @ HubSpot  seminar key point linked in is a great b2b environment.don't mistake it for B2C . Keep on topic).

The Importance of Search Engine Optimization

Jason Yormark

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings. So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. alone. Happy marketing!

Top Free Content Marketing Tools for Beginners

Spin Sucks

To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.

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The Four Skills Digital Marketers Need Today

Spin Sucks

Digital Marketers Need SEO Skills Ranked number five on the LinkedIn 25 Hottest Skills that Got People Hired in 2014 list , search engine optimization (SEO) was also cited as a required skill for 14 percent of the companies I looked at. SEMRush : it may be cheating to add this one, but search engine marketing (SEM) is just as crucial as SEO to becoming digital marketers.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). Search Engine Optimization (SEO) and Search Facts.

The Void That Twitter Could Leave

Twist Image

Case in point: this week, I presented at Hubspot 's massive Inbound event. This is, literally, like trying to change the engine while the plane is in flight. I'm not sure if Twitter can change the engine in flight. I am sure that I will miss what it brings to my day. hubspot. hubspot inbound. Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Should it be acquired? brand.

Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing


For many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsWeb analytics offers enormous possibilities for those able to take all out of it. However, if you want to go a step further and know the efficiency, [.].

The Rise of Dynamic Content

Geoff Livingston

Today’s release of Hubspot 3 marketing automation software at the Inbound Conference marks the rise of dynamic content, a method of customizing the way individuals view content, images or actions. According to Hubspot , dynamic content can evolve over time or based on what information a company has stored about the individual viewers’ preferences and interests. MindFire).

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? Once the infrastructure is in place, the content needs to be optimized to the search engine. Content Marketing Lead Generation Online Advertising Search Engine Optimization Closing the loop on marketing ROI becomes both easier and more complicated at the same time.

26 SEO Tips From the State of SEO and Internet Marketing Seminar

Engaging Brand

I attended an online seminar by Hubspot yesterday and wanted to share some takeaways. The seminar was delivered by Rand Fishkin of SEOmoz and Dharmesh Shah , the CTO of Hubspot. Start with long tail search engines when targetting.then move to chunky Don't optimise for search engines, optimise for humans as that is what googles wants . brand Social Business Social Media state of SEO hubspot search engines Penguin updates search engine rankings rand fishkin dharmesh shah internet marketing long tail google + seo rankmuch more ROI  .

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflowBut how do you choose one? Range of coverage. Frequency of alerts. Value.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. Photo credit: DIY Marketers.

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LinkedIn is the Best Social Network for Improving SEO


Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketing

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Search Engine Optimization (SEO ). I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.


The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Among social media pundits, the debate rages on. So much for my thoughts. What do other pundits have to say? Is social media ROI measurable?

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. For any given keyword, gShift will show the top ranking page on your site by search engine (though it won’t identify the page with the highest internal gShift score for that keyword, which would be another nice feature). Unlike pure SEO management tools (e.g., Features.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience.

Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

Techipedia: Tamar Weinberg

Blogging Business Marketing Search Engine Optimization Social Media Google revenue seoThis is a guest post by Preston Ehrler. Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  So, you ask, how important could blogging really be for my business? What, specifically, can we extrapolate?  Interested? Enhance Your SEO.

The Marketing Performance Blueprint

Twist Image

have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it''s entire evolution to today. Since then, he became HubSpot ''s first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. hubspot. hubspot agency partner. Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. And now. We have it. Here we are. I met Paul Roetzer a long way back. brand.

The Anatomy of a Good Tweet

Engaging Brand

According to Dan Zarrella of HubSpot , You want to start the tweet using action verbs, or via and @. The key here is to choose a hashtag that already has some popularity in the search engines, and one that you know will garner support, about your company or otherwise. Social Media Social Networking best tweets twitter for business hubspot telemarketing lead generation resource nationTweeting between business and customer is now quite common. With 100,000,000+ users, businesses have much to gain from twitter for business. Two Types of Tweet. Key Points to Remember.

Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Writtent Blog

The more you blog – the more traffic, leads and sales you get. 1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x 10) Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer Tweet (Source: HubSpot ). Okay… here we go!

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. If your budget can support it, set up a system such as, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). Now, below is the infographic: Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media analytics blog blogging inbound marketing lead generation marketing strategy paid search ppc seo“A blog gets you 55% more traffic!”

9 Awesome Tools for Content Authors and Bloggers


Hubspot’s Blog Topic Generator. Enter 3 nouns that you’d like to write about and Hubspot’s tool  will come up with a week’s worth of relevant blog post titles: 4. Enter a keyword and Soovle  will find the most popular terms across a wide variety of search engines: 5. Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

Another 2011 study, this time by Hubspot , focused solely on companies concerned with inbound marketing and painted a different picture. Improved search engine optimization. Blogging and Content Creation pinterest blogging ekaterina walter Guest Posts hubspot instagram intelEkaterina Walter is a social media strategist at Intel. Word Killer Number One: Pinterest.

The History of Marketing [Infographic]

Puzzle Marketer

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Search engines jump onto the scene in 1995 and 1997. Search engine optimization (SEO) naturally follows, mostly defined by keyword stuffing and other on-page tweaks.  The History of Marketing From: HubSpot Marketing Software. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaAnyone?

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

How can you improve your blog’s position in search engines? Awesome Ways to Market a Business Blog by HubSpot Blog. Ways to Optimize Your Blog for Search Engines by Social Media Examiner. Jim Lodico offers six helpful tips for improving your blog’s position in search engine results. Awesome Ways to Market a Business Blog by HubSpot Blog. by ClickZ.

Reasons Why You Can’t Do Without a Company Blog


According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. HubSpot). – Rank higher on search engines.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Share Well with Others: How to Get Social Content to Go Viral (Search Engine Land): This post explores the motives behind content sharing, the ways content spreads, and tips for creating content for viral sharing. Enjoy!

Why Best Practices Aren’t a Best Practice

Puzzle Marketer

Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. So what do we do about it? Have a clear marketing goal.

10 Great Alternatives to the Google Keyword Research Tool


Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. And you''re right about HubSpot''s keyword. And of course, Hubspot has a built in keyword. Keyword research is a fundamental part of content marketing. . What to do? free account is required.

Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers


You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. Introduction To Search Engine Optimization – by HubSpot.            .

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How to Learn Social Media Marketing: 15 Blogs for Beginners


Quicksprout Neil Patel’s Quicksprout blog  posts  rus the gamut from how social signals influence search engine rankings to how you can build your blog audience. 7. Hubspot Marketing Blog Hubspot’s Marketing Blog  is a first-rate source for information about inbound and social media marketing, with thousands of tips and strategies for attracting visitors to your content.

30 Resources and Tips for Using Pinterest to Market Your Business


The Ultimate Guide to Mastering Pinterest for Marketing HubSpot presents everything you need to know about incorporating Pinterest into your company’s social media strategy. Examples of Brands That Pop on Pinterest Another article from HubSpot reviews 7 great real-life examples of brands that are effectively using Pinterest for marketing. People like to collect things.

Current Inbound Marketing Trends: 10 Things You Didn’t Expect

Writtent Blog

One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Did you read HubSpot’s 2013 State of Inbound Marketing report? Organic Search Rules.

12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

There are stock photo search engines, huge image collections from stock photography sites, smaller curated collections from design sites, and some additional sources for free high quality photographs” including some interesting lesser-known sites like RGBStock  and New Old Stock  (which “features vintage photos from the public archive, free of known copyright restrictions”).

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

HubSpot’s marketing blog – 1,067. 9. Search Engine Land – 551. Search Engine Journal – 340. HubSpot Sales Blog – 202. Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? We’d love to help. Keen to hear which blogs are subscribed to most? — 1. Mashable – 2,620. 3.

The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention

SocMed Sean

Don’t get lost over there at the HubSpot site, though, if you’re interested in learning why this is such an ironic situation. Now that you have the details on why HubSpot theorizes that tweeting could become a potential SEO dream, I’m going to show you not only that it  COULD work, but that it actually  DOES work. Okay, here’s the scoop. Not rocket science.

How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Engineering. That’s the idea behind many engineering-centric social media accounts. For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content. We can see this in action with Uber’s engineering blog and Twitter account ( @UberEng ). Great! Let’s jump in. More than 1.1