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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Create bare-bones lead nurturing emails.

Content 124
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. How To Use Linkedin To Generate Business by Search Engine Land. LinkedIn Group versus Facebook Group by Search Engine Journal.

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Top five: Linkedin keeps getting better

Sherrilynne Starkie

Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. Adding new skills to a profile makes it more findable in searches. Hubspot has published this great tutorial on how to implement this new analytics tool.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

3 Tips on How to Use Search Engine Marketing Effectively by ePROneur. ” Among her ideas is increasing your company’s “findability.” Help someone, and you make a customer for life.” ” He illustrates the concept of YOUtility with real-world examples and explains how any company can do this.

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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Search Engines / SEO. Business / Career.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce. It’s no secret that social signals are playing an increasing role in search engine rankings, but Jill Kocher provides additional detail behind the trend and recommendations for how to capitalize on it. Search and Social. This one is different.