Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Alert: This list is not exhaustive. Over repetition. Over diversity.

Social Media 206

Social Media Brands RSS Publishing 206

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brands 75

Brands B2B SEO Influencer 75

Twist Image

DECEMBER 14, 2012

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. This will freak out the Chief Marketing Officer. chief marketing officer. digital marketing.

Mobile 110

Mobile Engineering Price Industry 110

Twist Image

APRIL 15, 2016

The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. Of course there is a future for content marketing, but is there a future for blogging? On Monday, April 18th I'll be leading a discussion titled, Is There A Future For Content Marketing?

Journal 40

Journal RSS Blogger Feed 40

Bill Hartzer

OCTOBER 18, 2014

There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. is finally here, after more than a year.

Domain Name 91

Domain Name Price Conference Software 91

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire White Paper. Marketing chatbot examples. Chatbots are quickly becoming popular as a marketing tool.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Engineering & Innovation. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. Blue Nile SVP, marketing & technology: Darrell Cavens. News Video.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Although 54 percent of the companies and organizations polled had site search engines and 35 percent had intranet search engines, Figure 1 on page 9 (KMWorld, Vol 17, Issue 3) shows that 62 percent of the respondents looked first on a Web search engine. KMWorld Magazine. Subscribe to KMWorld.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO. Business / Career. Yet we know it’s good for business.

Mashup 113

Mashup Resources RSS SEO 113

Buzz Marketing for Technology

JUNE 27, 2008

When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. I did not find research papers about using the start pages in the learning. . White Papers. ▼ June. (6).

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I’m psyched about the Kurrently search engine ). I know you’ve got a bunch of exciting new products that I’m excited to try.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. How can content be optimized to support search engine optimization (SEO) efforts?

Content 223

Content Tips Marketing B2B 223

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. Advice & Opinion : Difference Engine. Blog: Difference Engine. Marc Prensky coined this term in 2001, in a paper titled, â?? The Difference Engine, invented in 1821, was an early precursor to the modern computer. src = [link]. }. Webcasts |. Podcasts |. Newsletters |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JANUARY 29, 2016

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. What New in Marketing Technology? That’s how their marketing shows up.

Content 60

Content Research Education Study 60

Webbiquity SMM

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. How are your competitors approaching the market? Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Buzz Marketing for Technology

JULY 28, 2008

Science & Engineering. White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Strategic Planning. Telecommunications. Web/Portals. Newsletters. Newsletter Summary. News Update. Smart Classroom. C-Level View.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Webbiquity SMM

FEBRUARY 17, 2013

Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Image credit: Haley Marketing Group. Results clearly vary by market segment.). Websites are dead. I suspect John does too.

Engineering 193

Engineering iPad B2B SEO 193

Convince & Convert

MARCH 1, 2012

This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. My name is Jim Kukral and I write books and I speak and mostly books in the non-fiction world of business and marketing, very similar to what Jay does. I teach classes for the University of San Francisco Internet Marketing Program.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. A link to the company blog(s). •

Press Release 200

Press Release scribd Vimeo How To 200

Viper Chill

APRIL 19, 2010

The best type of traffic for blogs is search engine traffic and mentions from other blogs. The other side of the coin is to focus on getting traffic from search engines or other forms, and monetising them in different ways. In fact, many blogs make tens of thousands of dollars per month through promoting affiliate products.

Adsense 77

Adsense How To Sites Forums 77

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Jeremy" excels at being able to see an engineering problem from the inside out, internalizing it almost from the point of view of the code itself. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Wireless 268

Wireless Microsoft Applications Web 2.0 268