Sprout Social

AUGUST 1, 2019

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Reviews can also offer you an opportunity to identify flaws in your business or operations.

Review 100

Review Strategy Hotels Survey 100

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. That requires understanding the interests of customers and giving them engaging content.

Retail 55

Retail Trends UGC Authentication 55

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers. billion by 2025 ? Answer FAQs.

FAQ 122

FAQ Retail Overview Loyalty 122

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Oktopost

APRIL 20, 2021

This shift means user engagement has become the linchpin to success in traffic and search ranking. Let’s take a closer look at what user engagement really is, why it’s supplanting SEO, and how you can measure and increase it. What is User Engagement? Engagement is always intentional. Source: [link].

SEO 62

SEO Engagement Real Estate Metrics 62

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Retail 60

Retail Tips Loyalty Airlines 60

Webbiquity SMM

JANUARY 24, 2023

Hosting frequent live sessions on platforms like TikTok, Instagram, and Facebook encourages customers to see the benefits of live shopping , increases brand engagement rates, and has a positive effect on follower count. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

Retail 137

Retail Instagram Buy Social Media 137

Ari Herzog

OCTOBER 10, 2012

If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform. The irony is people are accustomed to visiting websites and engaging online. Got a question?

Engagement 101

Engagement Proposal Case Study Conference 101

Sprout Social

MAY 15, 2020

While the data in this article was pulled to review 2019, we’ve also recently updated our data on social media metrics and top times to post across industries – see those updates in our study on how COVID-19 has changed social media behavior. For others, managing a high incoming flow of posts for customer care and engagement is key.

Industry 120

Industry Real Estate Social Media Sports 120

Ignite Social Media

MARCH 23, 2020

Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%. Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully.

CPM 175

CPM Social Media CPC Sample 175

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. It helps you engage with customers, answer inquiries and perform automated tasks. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites.

Hubspot 104

Hubspot Template Templates API 104

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Checking reviews before buying in-store. From grocery orders and basic necessities to retail therapy and beyond, the COVID-19 pandemic saw mobile commerce explode. of total retail mcommerce sales. in 2020 alone.

Mobile 104

Mobile Retail Buy Real Estate 104

Sprout Social

NOVEMBER 11, 2021

You immediately see an uptick of engagement and traffic on your website, but customers seem to have a hard time navigating to this specific product. Review management. Strengthen your online reputation by monitoring and managing reviews across your business and locations in one centralized stream.

Social Media Management 118

Social Media Management Social Media Platform Review 118

Sprout Social

NOVEMBER 29, 2022

Nickelodeon has at least a few Instagram stories up almost every day and they’re on-brand, creative, prioritize engagement and are constantly providing exclusive and behind-the-scenes content to encourage others to come back again and again.”. Audience engagement. “I Moment: Tutorials and reviews. Nickelodeon: Instagram Stories.

Social Media 91

Social Media Brands Meme Real Estate 91

Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389

Blogger Brands Technorati comScore 389

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

MARCH 13, 2017

For brands, accessing their social profiles at any time, from any place to stay engaged with their always-on customers is pivotal to their success. Select which types of notifications you would like to receive: Comments and Replies, Private Messages, or Reviews. This is especially true for retail brands that maintain several locations.

Notification 61

Notification Mobile Instagram Engagement 61

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. As shoppers browse the store, they can scan product barcodes to see specifications, read reviews, and add items to their shopping lists. This keeps their audience engaged no matter where they are. Source: Medium.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

FEBRUARY 22, 2022

Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. Customer reviews are one of the most influential sources on purchasing decisions. Users can also ask each other for advice about specific products, and share verified reviews.

Platform 105

Platform Tips Buy Instagram 105

Hootsuite

DECEMBER 10, 2019

For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. One aspect of Detroit that I found intriguing was the difficulty in finding various cafes, shops, bars, clubs and retailers.

Google 145

Google How To HootSuite Delicious 145

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. Adidas Football, for example, uses WhatsApp to announce new product offerings and to directly engage with their customers. Squad goals ??

Platform 115

Platform Social Media Tumblr Reddit 115

Hootsuite

OCTOBER 18, 2022

Customer review: Source: Shopify App Store. Customer review: Source: Shopify App Store. Customer review: Source: Shopify App Store. Loox – Product Reviews & Photos. Highlighting customer reviews on your website can often translate into big wins. Encourage customers to share reviews with incentives.

FAQ 99

FAQ Price Loyalty Review 99

Pixlee

AUGUST 3, 2020

With the new Pixlee and TurnTo partnership , brands are able to combine the power of diverse visual customer content with compelling text reviews and ratings. This proven combination puts the customer at the center of branding and content for a measurable lift in revenue, brand affinity, and engagement.

Retail 87

Retail Discount UGC Buy 87

Sprout Social

OCTOBER 16, 2023

Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Brands 112

Brands How To Authentication Collaboration 112

BeingOptimist

NOVEMBER 30, 2023

Discounted Goods: Overstock or clearance items from certain retailers can be re-sold on platforms where they command standard prices. As users navigate multiple online platforms seeking profitable products, a clear and simple-to-use interface will keep them engaged and assured.

Price 40

Price API Analysis Retail 40

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Post engaging and frequent stories on your social media accounts to keep your customers engaged and entertained. You can simply look at a social media post and click on the product you like to buy it.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Customer photos go hand in hand with high engagement rates and let your customers serve as your best billboards. Sure, retail giants might solely post promotion content.

Instagram 109

Instagram Bazaarvoice Retail Feed 109

Likeable

NOVEMBER 1, 2021

Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Black Friday is meant to be a social shopping experience that people participate in together,” says the National Retail Federation’s Katherine Cullen.

Social Media 107

Social Media Instagram Retail Eventful 107

Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty.

Retail 202

Retail Analysis Analytics Data 202

Hootsuite

JANUARY 16, 2023

Its unique combination of social media and book reviews has revolutionized how people find new books to read. By making entertaining videos centered around the books they read, they have created an inventive way of discussing, reviewing, and recommending books that have revolutionized the literary and publishing communities.

Review 100

Review HootSuite Library Influencer 100

Idaconcpts

MARCH 23, 2013

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. Creativity is Key.

Retail 136

Retail Price Discount Survey 136

Sprout Social

FEBRUARY 18, 2020

Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. All mentions, comments, reviews and direct messages.

Social Media 133

Social Media Strategy Brands Airlines 133

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Gen Z also wants to connect beyond the point of sale, engaging, collaborating with and giving feedback to brands. This generation even engages in social commerce when convenient.

Social Media 137

Social Media Survey Influencer Buy 137