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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics

Keyhole.co

And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

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8 ways customers interact and engage with your brand on social

Sprout Social

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Whether you’re liking a tagged post or addressing a lukewarm review, the way you interact with your followers has a huge impact on customer satisfaction and retention. Why customer engagement is good for business.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Creating engaging videos? Posting more frequently than your competitors could help you engage your audience better.

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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. The Tiny Tassel.

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Why brands need a social media monitoring strategy

Sprout Social

Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. All mentions, comments, reviews and direct messages.